Increasing Usage of Content for Marketing Drives Global Marketing Cloud Platform Market

Published Date : Mar 14, 2017

Albany, New York, March 14, 2017: announced the addition of a new research report to its online repository. The research report, titled “Global Marketing Cloud Platform Market 2017-2021,” offers a comprehensive understanding of the market dynamics defining the trajectory of the overall market. The publication includes a study of the historical events relevant to the global marketing cloud platform market and compares it with current situation to understand the path it is expected to tread on. Furthermore, the publication also includes an reports of the segments of the global market to understand the factors that are likely to influence them. 

According to the research report, the global marketing cloud platform market is expected to expand at a CAGR of 9.03% between 2017 and 2021. The rise of the global market is attributable to the increasing volume of data and tremendous rise in the use of content in marketing. Collectively, these factors have led to increased reach, lured in more customers, and improved business models. The market is also thriving due to the adoption of social media marketing and the pressing need to enhance the customer’s digital experience. Several marketing companies are thus focusing on offer customers simplified understand of the product, purchases, and preferences through cloud platforms. 

In the coming years, some of the emerging trends likely to have a positive impact on the global market are high adoption of analytics in marketing cloud platform and emergence of marketing platforms through mobiles. Furthermore, the increasing usage of location-based marketing is also expected to benefit the global market in the coming years. 

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Despite the steady market growth, the global marketing cloud platform market is struggling to overcome a few challenges. The rising data privacy and security concerns continue to be the key challenges for the global market. The companies are also being shadowed by issues such as poor bandwidth and connectivity, high cost of implanting marketing cloud platform, and system integration issues. 

For an in-depth understanding, the research report segment the market on the basis of geography, deployment models, and end users. On the basis of geography, the global market is segmented into the Americas, Europe, and Asia Pacific. The deployment models used in this market are e-mails, campaign creation, and others. The end users of marketing cloud platforms are various industrial verticals. 

The key operating players in the global marketing cloud platform market are Cision, Adobe Systems, Oracle, Salesforce, eTrigue, IBM, Act-On Software, GreenRope, HubSpot, Hatchbuck, Infusionsoft, LeadSquared, SAP, and Salesfusion. The research report provides a detailed reports of the competitive landscape present in the overall market along with an explanation of the intensity of the competitive rivalry. The publication also provides a valuable insight into the financial outlook of these companies, their research and development statuses, and their expansion plans for the coming years. The granular view on the global marketing cloud platform market offers readers recommendations and comments by market experts as well. 

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