New Approaches Adopted by Telecom Companies Leverage Benefits of Big Data Analytics in Coming Years

Published Date : Mar 29, 2017

ALBANY, New York, March 29, 2017 - has announced the addition of a report, titled “Telecom Industry: Big Data Analytics Adoption / Usage Trends 2016-2018”. The report on telecom industry – big data analytics (BDA) adoption/usage trends provides in-depth insights into the current market status, key drivers and restraints, vendor landscape, industry’s best practices, and competitive landscape. The research reports highlights the recent strategic developments and spending patterns of BDA budget of leading players in the telecom industry. The study takes a closer look at the current and emerging trends influencing the adoption of BDA in several organizations in major regions. 

The report tracks the key BDA offerings that are popular and are expected to remain so in the next two years. Major vendor partnerships and alliances among the companies offering popular BDA services are analyzed in detail. A large number of telecom companies are implementing big data analytics to increase profitability and efficiency across their value chains in order to boost their bottomline. This has propelled the growth of the market. Several telecom operators are conducting BDA programs that enable them to leverage the use of internal data to attain competitive benefits such as: Boosting the efficiency of their networks, segmenting customers, and augmenting profitability to an extent. These factors have stimulated the demand for BDA among telecom companies. 

Recent strategic developments indicate that the limited success of top-down approach in the adoption of BDA; the approach consists of identifying a specific business problem to be solved by big data and then using the data analytics to solve it. The top-down approach, opines industry experts, is suffering from serious drawbacks – gathering the right data is difficult and the process of gathering is itself cumbersome. The execution of the top-down approach may constrain the gains telecom operations get while adopting big data analytics. This has hindered the market growth to some extent. 

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However, the emergence of bottom-up approach has opened up promising opportunities for a large number of telecom companies. This has enabled them to add value across the telecom chain which typically spans across network operations and product development activities to the functions of marketing, sales, and customer services. Furthermore, expansive collaborations between various data analytics teams and business units are considered to be another industry’s best practice to maximize the potential of BDA for numerous telecom players. In 2016, a large chunk of telecom budget on BDA was spent in provisioning software analytics tools and services. A large number of respondents have confirmed that the collaborative and analytical problem solving will be key to boosting the adoption of BDA by telecom players over the forecast period. 

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