Growing Popularity of TV Shows and Movies Fuels Growth of Global Animal Collectibles Market


Published Date : Mar 29, 2017

Albany, New York, March 29, 2017: MarketResearchReports.biz recently announced the addition of a new research report to its ever-growing online repository. The research report, titled “Global Animation Collectibles Market 2017-2021,” provides a detailed account of the various market dynamics governing the growth of the overall market. It also assesses the opportunities for growth and highlights the restraints that could impede it. The report on the global animation collectibles market also includes an explanation of the licensing of merchandise and the legalities associated with it. The publication aims to be a guide to readers in order to help them make well-informed business decisions. 

According to the research report, the global animation collectibles market is projected to progress at a CAGR of 4.73% between 2017 and 2021. The global market is likely to be driven by the growing number children watching a wide range of TV shows and web series. This has generated a huge demand for owning merchandise corresponding to the shows. Analysts point out that the growing popularity of TV shows, movies, and web series due to impactful branding and marketing strategies is also likely to augment the demand for animation collectibles market in the near future. The growing awareness of properties and characters through events and other promotions have also made a significant contribution to the soaring revenue of the global market. 

The report states that the emergence of 3D printing and booming market for franchise shows and movies are also creating a positive impact on the global market. It has been assessed that the procuring licensed merchandise for branding and marketing will also boost the overall market during the forecast period. Animation collectibles are usually marketing through retailers. However, the emergence of e-commerce is also likely to provide the global players a wider reach. 

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On the flip side, the global animation collectibles market is being challenged due to the seasonal or a short-term demand for the merchandise. The collectibles are known to sell around the time of promotions or releases. Beyond that the sale suffers across the globe. Furthermore, the escalating issue of counterfeit collectibles available at a cheaper price, especially in the price-sensitive regions, is also projected to impede the growth of the overall market in the coming years. 

The key players operating in the global animation collectibles market are Hasbro, The LEGO, Mattel, Ravensburger, TOMY, Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest, and Vivid Imaginations. The research report profiles these players and provides a thorough explanation of the competitive landscape present in the global animal collectibles market. The report discusses how these players are focused on developing foolproof business and marketing strategies to stay ahead of the competition. Furthermore, the publication includes comments by expert market leaders to authenticate the collated information. 

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