Global Consumer Electronics Market Rides High on Increasing Demand for Hi-tech Communication Devices

Published Date : Apr 10, 2017

ALBANY, New York, April 10, 2017: has announced the addition of a new report, titled “Global Consumer Electronics Market Research Report 2017,” to its expanding repository of market intelligence. The report presents an in-depth reports of the global consumer electronics market looking into vital market indicators, technological advancements, and growth trends in the coming years. North America, Southeast Asia, Europe, China, India, and Japan are the regions that are examined to analyze developments in the global market until 2022. 

Consumer electronics are products that contain an electronic circuit board and are intended for everyday and professional/non-commercial use. Consumer electronics are the most common form of computing, electronic, and communication devices. Initially referred to electronic devices that were used inside the house, the term consumer electronics now also includes mobile and computing devices that can be used outside the home. Consumer electronics include a massive category of electronics such as televisions, digital cameras, DVDs, calculators, audio devices, tablets, smartphones, VCRs and several other home products. 

The product type segments of the consumer electronics market are gaming consoles, tablets, cameras, smartphones, and others. Each of the product type segments is examined for its revenue contribution to the overall market and its expected price point in the near future. In terms of application, the segments of the consumer electronics market are education, communication, entertainment, and others. 

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The report presents a profit margin reports of manufacturers of consumer electronics. To present this, production capacity, distribution of manufacturing plants, product type, and revenue figures are studied for key manufacturers for 2015 and 2016. Furthermore, the report discusses business strategies and growth trends based on which competitive structure of the market is predicted over the coming years. 

Included in the report is manufacturing cost reports of consumer electronics. This includes raw material costs, labor costs, manufacturing process, and manufacturing expenses to determine manufacturing cost of these products. On a revenue consideration, upstream sourcing of raw materials of major manufacturers and downstream demand for consumer electronics in 2015 are analyzed to present profit reports for key manufacturers. 

An entire section of the report is dedicated to marketing strategy and distribution channels for consumer electronics. Marketing channels for consumer electronics are mainly of two types: Direct marketing and indirect marketing. Market positioning of companies in the market is evaluated based on pricing strategy, brand strategy, and target customer segment. 

The report discusses factors that can have an impact on consumption of consumer electronics. This includes a threat of substitute products, changing consumer preference, slow rate of technological advancements, and changing economic/political conditions. 

The key players that operate in the global consumer electronics market are Apple, Samsung, Microsoft, Canon, Fujitsu, Hisense, Kodak, Motorola Mobility, ZTE, Oneplus, Lenovo, Xiaomi, Intel Corporation, Blackberry, Haier, Toshiba, Google, Sony, and HTC. Each of the companies is profiled for a business overview, product portfolio, manufacturing capacity, and financial standing.                                                                                         

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