Product Portfolio Expansion by Leading Players to Open up Lucrative Avenues in India Toilet Soap Market

Published Date : Apr 24, 2017

ALBANY, New York, April 24, 2017 - has announced the addition of a new report, titled “India Toilet Soap Industry 2016 Market Research Report”. The comprehensive study offers an in-depth insight into the current market scenario, key drivers and restraints, emerging opportunities, market share and size of various segments, and competitive landscape scenario. The report provides an reports of advances in soap manufacturing technologies, offerings of leading players, and the key strategies adopted by them to gain a better foothold in the market. The reports also offers insights into the production capacity of top manufacturers and the factors affecting the cost of raw materials. 

The research report takes a closer look at the selling propositions of major brands in India and highlights key studies conducted at prominent clinical research organizations to assess the claims of these brands. The impact of these developments on the purchasing preference of consumers across demographics is also evaluated in the report. In addition, the research analyzes the key factors influencing the demand for toilet soaps in urban and rural areas. The measures taken by retailers and distributors to boost the sales of popular brands are also covered in the report. The report analyzes the branding strategies adopted by top FMCG companies to boost the sales of toilet soaps.  

Rise in disposable incomes in urban as well as rural areas, a burgeoning fast moving consumer goods (FMCG) market, and aggressive marketing strategies of soap manufacturers are the key factors propelling the toilet soap industry. Technological advances in saponification have enabled manufacturers to launch advanced soap grades that cater to sensitive skin, has numerous fragrance properties, and are anti-bacterial. This is expected to boost the market over the forecast period. 

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Incentives given by the government to revamp old soap manufacturing factories have positively impacted the market. Furthermore, innovative packaging and the market positioning strategies adopted by emerging and leading manufacturers of soap have significantly altered the competitive landscape in the recent decades. In addition, the change in pricing strategies and the initiatives undertaken by leading manufacturers to expand their product portfolio are crucial developments creating exciting opportunities for new entrants in the India toilet soap market. 

The steps taken by various players to consolidate their distribution channels are expected to open up lucrative market avenues. Leading players are engaging in joint ventures and collaborations to gain a competitive edge over others. Emerging players are adopting right price-value combinations and increasing their spending on promotion and advertisement to get a stronghold in the toilet soap market. Leading companies in this market are also making product innovations to consolidate their market shares. Major players operating in this market include Procter & Gamble, Unilever, Shanghai Jahwa United Co. Ltd., Shanghai Soap Co. Ltd, and LG Household & Health Care.   

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