Global Beacon Management Software Market Gaining Traction from Mobile App Trend


Published Date : Apr 24, 2017

ALBANY, New York, April 24, 2017 – MarketResearchReports.biz announces the availability of a new report, titled “Global Beacon Management Software Market 2017-2021.” The report provides an in-depth reports of various factors that may impact the demand for beacon management software in the near future and estimates the valuation of the market as well as other important segments until 2021. Several key players currently functioning in the global market for beacon management have also been overviewed by the report in a separate section, aiming to represent a clear picture of the competitive landscape and recent strategic developments. 

According to the findings of the report, the global beacon market will expand at a healthy CAGR of 9% during the forecast period of 2017 to 2021, primarily gaining from the growing demand for this software from the retail sector. With rapid urbanization across several emerging economies, retail sector is experiencing an upswing, with retail store owners expanding their product range, which necessitates the beacon management software. This software helps in efficiently managing proximity marketing, in-store analytics, contactless payments, and indoor navigation. For example, with beacon management software, retail stores can contact their most frequently customers via SMS and offer discounts in order to upscale their sales.

Moreover, various formats of beacon management software are now available, which ideally suit the requirements of supermarkets, hypermarkets discounters, department stores, cash and carry stores and specialty stores. The report also observes the growing trend of multi-product approach by several prominent beacon manufacturers. A few manufacturers have developed mobile software applications for Android and iOS platforms and others are expected to follow the suit soon during the forecast period. On the other hand, the lack of willingness of the retail store overs to adopt beacon technology is hindering the growth rate of the market. 

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Based on end-user, the report segments the global beacon management software market into retail and non-retail. Currently, retail sector serves maximum demand, owing to usability and high acceptance rate of beacons in supermarkets and hypermarkets. Geographically, the report studies the potential of Americas, Asia Pacific (APAC), and Europe and the Middle East and Africa (EMEA), and rates Americas are the most profitable region. The report also identifies the U.S., Japan, and Germany as the key country-wide markets for beacon management software.

The report detects that the global beacon management software market is fragmented, owing to the presence of a vast number of regional and global players. While Kontakt.io, Estimote, and Gimbal are identified by the report as leading players in this market, the report also highly rates some of the other prominent vendors including Cisco Systems, Swirl, Blue Sense Networks, Beaconinside, Aruba by HP, Glimworm Beacons, Onyx Beacon, BlueCats, Quuppa, Relution, ZIH, and Sensoro. The report finds that these key vendors are shying away from aggressive marketing of their product, waiting for their technology to overcome introductory phase and gain dependability.

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