Published Date : May 02, 2017
ALBANY, New York, May 2, 2017: MarketResearchReports.biz has announced the addition of a new market study to its repository, titled “Global Oral Care Market (Toothbrush, Tooth Whitener, Denture Care And Toothpaste) Size, Trends & Forecasts (2017-2021).” The growing awareness about the benefits of maintaining oral hygiene is the key driver for this market. The growing prevalence of various dental issues among people across the world is another factor creating a heightened demand for oral care products.
Loss of teeth, dry mouth, dental caries, oral cancer, and the prevalence of periodontitis among the geriatric population are some of the other factors ensuring the consistent demand for oral care products. In addition to this, attractive and improvement in product packaging is pushing the global oral care market further. Some of the factors inhibiting the growth of the oral care market are: high cost of products, growing competition, and a lack of awareness about many advanced oral care products.
Players in the market are focusing on enhanced packaging of oral care products. Also, developing newer formulations is a key strategy adopted by players in the market to stay ahead of competition. Moreover, aggressive promotional and marketing activities comprise some of the most commonly adopted strategies by leading players. Players in the market are competing with each other on the basis of price, service, innovation, quality, reputation, promotion, and distribution. However, an increase in competition will lead to each player trying to reduce product price and this in turn will affect the profit margins and thus, the future growth prospects of the company. Some of the key players profiled in the market are: Colgate-Palmolive, Glaxo Smith Kline, Unilever, and P&G
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One of the recent trends in the market is the use of recyclable tubes or packaging for toothpaste. This is promoting and encouraging consumers to buy products that contribute to sustainability, thereby benefitting the manufacturer. A case in point would be Colgate-Palmolive. The company has started making use of recyclable toothpaste tubes and this has resulted in a number of users purchasing their products as an increasing number of urban and educated people opt for eco-friendly products, in a bid to save the environment. Another trend in the market is the use of automated tooth brush. Online purchase of oral care products is becoming increasingly popular. The trend of using whitening toothpaste for beauty purpose is also gaining traction.
On the basis of geography, the market is segmented into Europe, Asia Pacific, North America, and the Rest of the World. Of these, North America led in the oral care market owing to a higher patient awareness about oral hygiene. Europe trailed North America in terms of lead, boosted by the presence of many key players. It is estimated that Asia Pacific will show remarkable growth in the coming years on account of the improving awareness among the masses and increase in the healthcare expenditure in the developing nations of India, China, and South Korea.
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