Growing Demand for Internet Broadband Services to Hasten Growth of Global Mobile Value-added Services (VAS) Market

Published Date : May 22, 2017

ALBANY, New York, May 22, 2017 – has recently announced the addition of a report titled, “Global Mobile Value-Added Services (VAS) Market 2017-2021” to its offering. The report discusses the key developments, catalysts, trends, and challenges prevailing in the global market for mobile value-added services (VAS) market, alongside relevant figures, charts, and diagrams.

The rapid increase in the adoption of smartphones over the globe has been one of the primary catalysts of the global mobile value-added services (VAS) market. More number of people are inclined toward superior connectivity and portability, as the percentage of smartphone users has been increasing. The escalating need for smartphones can be attributed to increased need for multi-purpose computing devices for checking e-mails, reading news, accessing apps, interacting on social media platforms, and surfing the web. With growing number of smartphone users, the demand for high speed Internet has fired up. As a result, the rising need for smartphones has been contributing towards the expansion of the global mobile value-added services (VAS) market.  

The acceptance of location-enabled mobile value-added services (VAS) is one of the major trends marking the advancement of the market for mobile value-added services worldwide. Location-enabled mobile value-added services offer real-time information and navigation guidance, traffic updates, and weather forecasts. Moreover, several mobile advertisement agencies have been utilizing smartphones as a chief medium of marketing their services and products, due to the cost-efficiency of location-based advertising.

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By platform, the global market for mobile value-added services (VAS) was dominated by the mobile internet services segment in 2016. The growing coverage of Internet services, accessibility to high speed broadband services, and increased adoption of mini-modems by end users have been the key growth drivers of this market segment.

By geography, the global market for mobile value-added services can be segmented into Europe, the Middle East, and Africa (EMEA), the Americas, and APAC. APAC emerged at the fore due to the presence of a gigantic consumer base. The region might continue to exhibit escalating demand for voice over internet protocol (VoIP) services over the oncoming years, with Japan at the lead. Although service providers are providing efficient 4G and 3G solutions, the need for low latency wireless technology might also grow over the forecast period, fuelling the market. All these factors are boosting the expansion of the global market for mobile value-added services.

The global market for mobile value-added services (VAS) is fragmented with regards to competition. The stakeholders are involved in intense competition. A number of small, large, and medium-sized mobile value-added services providers are continually striving to gain prominence.

Comviva Technologies, America Movil, Google, Apple, Samsung, KongZhong, ZTE Corporation, CanvasM Technologies, Nokia, OnMobile, Blackberry, Sprint, AT&T, and Vodafone are some of the leading companies operating in the global market for mobile value-added services market.

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