Push for Enhancing Brand Communication Value Opens up Lucrative Trends for Application of Smart Tech and eCommerce in Packaging Industry


Published Date : Jul 17, 2017

ALBANY, New York, July 17, 2017 - MarketResearchReports.biz has announced the addition of a new report, titled “Smart Tech and E-Commerce in the packaging industry until 2022: A Global Executives Survey” to its offering. The report on smart technology and e-Commerce in the packaging industry offers an in-depth and comprehensive insight into the key drivers and restraints, notable trends in consumer packaging, recent technological advancements, and lucrative growth avenues. The study presents an elaborate reports of major investment trends in the consumer goods packaging (CPG) industry in various regions and evaluates their impact on competitive dynamics.

The reports takes a closer look at prominent online shopping trends in various consumer products segments and assesses their impact on the packaging industry. The research highlights emerging trends in active and intelligent packaging and the functionalities they seek to serve for manufacturers, producers, retailers, and end consumers. The study zeroes in on key trends and opportunities in leading segments. Furthermore, it analyzes the ways smart technology is expected to influence their growth in the next five years.

The rising adoption of nanotechnology, material sciences, microelectronics, and computer applications in smart packaging of consumer products is a key factor driving the market for smart technology and e-Commerce in the packaging industry. Combined with this, the growing popularity of active and intelligent packaging is expected to boost the market. The substantial uptake of smart technology and e-Commerce in the packaging technology is attributed to several benefits to a various stakeholders. Smart packaging helps manufacturers in extending the product shelf life, monitoring freshness, displaying information, preventing counterfeiting, and protecting brand value. In addition, the use of smart technology and e-Commerce to improve safety and convenience for consumers in the FMCG sector is expected to catalyze the market. The use of smart technology and e-Commerce in enhancing value of marketing and branding messages is likely to accentuate the market over the forecast period.

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Advances in 3D printing and sensors technology are the seminal factors expected to open up exciting opportunities for market players in the coming years.  The increasing initiatives among companies to prevent counterfeiting of brands bodes well for the market. In addition, the advent of innovative and holograms and coding technologies that facilitates counterfeiting is expected to boost the market

Regionally, North America is expected to grow at an impressive pace during the forecast period. The growth of the regional market is primarily driven by the growing prominence of information sharing and the development of interactive labels in smart packaging solutions. Meanwhile, the growing popularity of online shopping is anticipated to open up a number of exciting opportunities to stakeholders. Furthermore, the advent of specialized packaging for eCommerce and the demand for eco-friendly packaging are key factors expected to open up lucrative growth avenues in various developing and developed regions.

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