Over-the-top (OTT) Services Market to be Driven by Tremendous Growth in Data Traffic Globally


Published Date : Feb 16, 2016

ALBANY, New York, Feb 16, 2016: MarketResearchReports.biz has recently announced the inclusion of a new market research report in its comprehensive collection of research studies. The research report, titled “OTT Services: Collaborative Regulation Can Promote Internet Neutrality,” presents a detailed reports of the over-the-top (OTT) services market, including a market overview, product segmentation, geographical segmentation, competitive landscape, market drivers and restraints, and current market trends. The report has included historical data and forecast figures with the help of infographics, charts, and tables.

The research report presents the major regulatory internet neutrality models that are being used across the globe. These models are helping pay-TV providers, MNOs executives, and fixed telcos in making strategic decisions and enhance partnership in the OTT segment.

According to the research report, the rapid adoption of OTT services around the world has acted as a key driving factor for the growth of the market in data traffics for major broadband providers. The widespread applications of OTT have led to a tremendous increase in the volume of content that is being carried over the internet, which has disrupted the ISPs traffic management models. The increasing load of data has resulted in critical challenges for ISPs, which are introducing several methods to manage the data congestion. The data traffic management has forced governments to intervene to safeguard equality in internet traffic; however, the involvement of governments in order to achieve neutrality in the internet has been a debatable topic since some time.

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The research report further provides an overview of the major growing segments of the overall OTT services market, coupled with the opportunities and challenges that are faced by the network operators around the world. Network operators are finding out ways to partner with app and OTT content providers. In recent years, several MNOs have collaborated with app and OTT service providers as an alternate strategy to roll out the proprietary applications of internet. Partnerships with OTT services help in reducing the time to market for network operators, who are planning to introduce innovative internet-based services. 

The research report has provided some of the regulatory models with the help of case studies of different regions such as the European Union, Brazil, the United Kingdom, Chile, the United States, and France, along with the developments and challenges faced by each region. Each case study presents a comprehensive reports of the approach taken by each region towards regulation of internet neutrality and the progress that has been achieved in the past few years as well as in the coming years.

The research report is an effort to provide the positions and interests of the prominent stakeholders in the internet neutrality debate. Thus, content providers, governments, and end users can design their strategies accordingly to ensure their particular needs are taken care of in the coming regulatory cycles.

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