Changing Patterns of Consumerism Open Avenues for POP Display Market

Published Date : Nov 14, 2017

Albany, New York, November 14, 2017: has announced the addition of a new research report to its ever-increasing depository. The research report, titled “POP display Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2022,” offers a detailed evaluation of the factors slated to shape the market’s growth. The research report identifies opportunities in the market and offers valuable insights pertaining to the segments in the global market. With primary and secondary research methodologies, the report offers data points to help the readers understand market estimates. The analysts have also compared the year-on-year growth that the opportunities present in the global market are likely to bring.

The research report states that the changing lifestyle of consumers has been the primary reason for the soaring demand for POP displays across the globe. These displays are predominantly used for promoting products and brands by various retailers. Thus, the rise of consumerism and shifting in branding and marketing ideas have played a pivotal role in defining the trajectory of the global POP display market. The report points out that the growing budget for promotion for new launches has also been the trigger for the soaring demand for POP display market.

In the coming years, POP displays will be extensively used by several food service brands to improve brand visibility. Ongoing mergers and acquisitions and convenience of drawing attention of users toward products with POP displays are also considered to be the key factors responsible for the steady growth of the overall market. Easy communication of information with consumers, quick display of products, and eye-catchy merchandising are also highlighted as drivers by analysts.

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The various types of POP displays available in the global market are counter display, floor displays, gravity feed displays, pallet displays, full pallet displays, side kick displays, dump bin displays, clip strip displays, and quarter pallet displays amongst others. Out of these, floor displays and counter displays are expected to lead the pack over the forecast period. Amongst the various materials used for making POP displays, the metal POP display segment is projected witness downward trend as it adds to the bulkiness of the product.

The applications of PO displays are seen in cosmetics and personal care, food and beverages, printing and stationary, pharmaceuticals, automotive, electronics, and others. Of these, the food and beverages sector is expected to be the key application segment. The growing effort of various FMCG brands to improve their visibility amongst consumers is expected to drive this demand in the sector. However, the emergence of e-commerce market is likely to play havoc in the revenue-potential of the POP display market.

Geographically, Asia Pacific and North America are anticipated to have a dominant share in the global POP display market. Rising disposable incomes in the emerging economies of Asia Pacific are anticipated to be the key growth driver for this regional market over the forecast period.

Some of the leading players operating in the global POP display market are Georgia-Pacific LLC., International Paper Company, Smurfit Kappa Group PLC., DS Smith Plc., Sonoco Products Company, Menasha Packaging Company, LLC., Creative Displays Now, Pratt Industries Inc., WestRock Company, FFR Merchandising Company, Felbro, Inc., Marketing Alliance Group, and U.S. Corrugated, Inc. The publication offers a detailed insight into the competitive landscape of the overall market. Additionally, it also offers an reports of the research and development strategies being used by the leading companies, their business and marketing plans, and their financial outlooks. The report includes recommendations and comments by market experts who help in explaining the emerging trends in the global that will decide the trajectory of the overall market.

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