Increase in the Usage of Smartphones and Tablets to Fuel Online Retail Market


Published Date : Feb 22, 2016

ALBANY, New York, Feb 22, 2016: MarketResearchReports.biz has announced the addition of a new market study to its repository, providing a study of the online retail market in the US region. The report, titled “Online Retail Market in the US 2016-2020,” covers the present scenario and growth opportunities of the online retail market. According to the report, the online retail market is set to grow at a CAGR of 15.99% during the period from 2016 to 2020.

Increase in the number of mobile phones and tablet users in the U.S. has led to an increase in the shopping done by consumers on mobile shopping portals, thereby propelling the growth of the online retail market in the country. Increased spending done by users who shop on their computers is also set to boost the market for online retail in the U.S. E-retailers’ aggressive marketing, coupled with offering attractive discounts and offers and providing home delivery at minimal cost, is expected to account for the increase in the online retail market in the U.S. in the forecast period from 2016 to 2020. Tactics such as flash sales also work in the favor of boosting online sales. Faster checkout times and easy accessibility of mobile websites have made online shopping smoother, propelling the online retail market’s growth. Secure payment options can also be linked to the confidence among the customers to shop online, fueling the online retail market.

The report gives an insight into how market trends such as social media marketing, unmanned aerial vehicles for delivery, online-only brands and products, omni channel retailing, and rising m-commerce have fueled the growth of the online retail market. The report also analyzes the market’s commercial landscape, an overview of the retail market in the U.S., and the market size and forecast as well as an overall market overview of online retail.

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Further, the report offers a comprehensive study of the vendor landscape, including key news stories and an insight into the competitive hierarchy of the online retail market in the U.S. Some of the key vendors analyzed in the report are Amazon, Walmart, Apple, Sears Holding, and Staples. 

For the sake of better understanding, the report segments the online retail market according to products and the devices used for shopping online. The categories of products studied in the report include consumer electronics and electricals, food and grocery, apparels, footwear and accessories, home care products, furniture and furnishings, music, software, books and stationary, and others. The report also analyzes the time spent on devices for shopping.

According to the report, one of the major challenges that the online retail market in the U.S. can face is the increase in the restrictions by the government. Government regulations can pose a threat especially to smaller retailers, as they lack the capital and other resources to stay in the market.

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