Published Date : Dec 04, 2017
Albany, New York, Dec 4, 2017: The global market for licensed sports merchandise has been analyzed in a detailed market research report recently added to the portfolio of MarketResearchReports.biz. The report is titled “Licensed Sports Merchandise Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025.” The report states that the market will exhibit a promising 6.2% over the period between 2017 and 2025. If the numbers hold true, the market will rise from a revenue valuation of US$29.26 bn in 2016 to US$49.6 bn by 2025.
The market research study provides a detailed overview of the various factors influencing the overall development of the market including growth drivers, restraints, past and present trends, and the competitive dynamics of the vendor landscape. The report also includes an analytical account of the recent developments in technology, Porter’s five force model reports, and complete profile of key players operating in the global licensed sports merchandise market.
Sports licensing has, over the years, becomes a significant part of the overall sports industry, where licensing of symbols, names, logos of different sporting clubs, organizations, and team players has become absolutely important, as a way of both engaging fans and also earn monetary benefits from the vast popularity enjoyed by these entities. The ownership of these items remains with sports institutions and they can lease the rights of using their property in return of royalty. These licensed sports merchandise are sold through a network of retail stores including drug stores, supermarkets, departmental stores, online stores, and specialty stores.
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According to the report, the global licensed sports merchandise market is witnessing impressive growth in recent years, which is expected to continue in the forthcoming years as well. Factors such as growing popularity of different sports leagues, expanding fan base, and increase in the average income of individuals, have resulted in the exponential increase in demand for licensed sports merchandise across the globe. Additionally, the growing popularity of college and university sports teams has created an increased demand for licensed sports merchandise globally.
The report has noted that despite registering such strong growth prospects in recent years, there are certain issues that are inherent to the sports merchandise market. Concerns such as consolidation of operations among leading licensors, barriers to entry of new players, considerable decline in retail shelf-life, and availability of fake products are the key challenges that the market has to overcome in order to enjoy unhindered growth in the years to come.
The report segments the global licensed sports merchandise market on the basis of criteria such as product type, distribution channel, and geography. On the basis of product type, the market has been segmented into sports apparel, sports footwear, software or videogame, sports accessories and toys, and domestic and houseware. In terms of distribution channel, the market has been segmented into offline store and e-commerce or online stores.
From a geographical standpoint, the market for licensed sports merchandise has been segmented into North America, Asia Pacific, Europe, and Middle East and Africa. Of these, the report suggests that the market in North America is presently the dominant regional market, whereas the market in Asia Pacific are expected to exhibit the most promising growth in the coming years. Factors such as the vast rise in disposable incomes and increase in luxury spending in these regions will play a key role in driving the market.
Some of the leading companies in the market are Adidas AG, Fanatics, Inc., VF Corporation, DICK’S Sporting Goods Inc., Puma S.E., Sports Direct International plc, Hanesbrands Inc., G-III Apparel Group, Ltd., Under Armour, Inc., and Nike Inc.
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