Global Over-The-Top (OTT) Communication Market to Rise Due to Improvement in Communication Devices

Published Date : Feb 26, 2018

ALBANY, New York, February 26, 2018 – An intelligence report on the global over-the-top communication market has been added to the portfolio of titled, “Over-The-Top (OTT) Communication Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025.” It encompasses services such as delivery of applications, content, or facilities over the IP networks, which are not provided by the service providers directly.

Three crucial factors driving the development of the over-the-top communication market are constant change in gadgets whether cell phones, TV, or laptops among others; consumer communication demand; and accessibility and simple availability of system innovation. Gadget knowledge especially in cell phones has developed exponentially in the last 5-10 years. The most unmistakable transformation in the cell phone market was the launch of iPhones in the year 2007 that totally changed the face of communication, entertainment, and work. From that point onward, change in connectivity speed, camera advancement, chip execution, coordinated sensors, and upgraded battery control has changed the cell phone industry completely. Enormous change in internet protocol networks that has empowered an improved communication experience has given a huge lift to all OTT services and applications. Furthermore, development in network investment by service operators has changed the quality of services for better. The speculation has prompted quicker broadband speed which has enhanced the OTT services experience among all the users.

Factors that are anticipated to hamper the growth of OTT communication is poor system quality generally in remote zones. In any case, persistent change in broadband availability and speed is expected to weaken the hindrance of poor network, soon in coming years.

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OTT communications services and applications are utilized both by organizations and individual consumers. Consumers utilize OTT solutions to dodge global calling expenses and to exploit abilities of advanced services, for example, video calling. An expatriate may utilize an OTT solution to speak with relatives back home. Or on the other hand guardians may use an OTT services for speaking with a child studying outside the country. In numerous nations customers utilize mobile OTT clients on Wi-Fi networks to stay away from SMS charges and mobile minutes.

OTT communications services represent a critical risk for both mobile and fixed network operator. OTT services have prompted rise in subscribers and loss in revenue for fixed line service operators. A whole age of "cord cutting" customers have dodged conventional fixed line private services, depending entirely on mobile services and OTT applications. In the meantime, mobile network operators are losing billions of dollars every year in SMS and voice revenues as customers progressively utilizing OTT applications for video, voice, and text chats.

The global over-the-top communication market is segmented based on end-user type and communication service type. The different types of communication service type in the market are application eco-system, messaging and voice services, and video service. Messaging and voice services are basically the services provided by apps, for example, Line, WhatsApp, Gmail, Viber, and so on. Moreover, the application ecosystem is mainly non-real-time and is integrated to either e-commerce or social network. These services are given by LinkedIn, Instagram, Facebook, Twitter, and among a lot of them. The end-user segment is bifurcated into commercial and individual.

Facebook Inc., Akamai Technologies, Google Inc., Microsoft Corporation, Tencent Holdings, Mara Group (Nimbuzz), Limelight Networks, Inc., Yahoo Inc., Dropbox, Inc., and Rakuten, Inc. are to name a few major companies leading the over-the-top communication market, globally.

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