Published Date : Feb 26, 2018
Albany, New York, February 26, 2018: A highly detailed report, titled, “Advanced Authentication Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025,” has been added to the vast repository of MarketResearchReports.biz. It predicts the market to showcase phenomenal majestic growth because of various catalysts promoting sales.
The global advanced authentication market is divided into different segments based on end use industry, authentication methods, and geography. Region-wise, the market is spread across South America, Europe, the Middle East and Africa, North America, and Asia Pacific. Owing to massive industrial operations in various areas and high percentage of regulation-based consent given by companies to use authentication services, North America has managed to garner maximum revenue, thus becoming a leading regional segment.
Security threats are increasingly affecting numerous industries, wherein hackers are finding new ways to steal data and plant viruses into computing systems. Processes such as online transactions are prime example where several hacking instances have led to innocent customers losing their money or getting their devices hijacked. These factors have made it absolutely necessary for enterprises to set up reliable authentication systems to avoid getting attacked by hackers and viruses, thus significantly driving the global advanced authentication market. Such growing security threats have been occurring all over the globe, thus prompting organizations to protect themselves from such threats.
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Favorable regulations implemented by governmental bodies belonging to many nations, and the surging use of advanced authentication practices, especially in the healthcare and BFSI sector are also responsible for growth experienced by the market. Better strategies adopted by companies in order to improve efficiency of authenticity-based operations is an important factor positively affecting the global advanced authentication market. Most enterprises have understood the need for setting up advanced security systems in order to thwart cyber-attacks and threats, which have acted as a prominent booster for the global advanced authentication market. Geo-fencing is an ability of most authentication systems that uses GPS technology for allowing users to specify authentication policies, which is expected to provide a tailwind to the market in future. This ability works by pinpointing users’ specific locations that also includes the feature to locate a specific premise or building where a user might be present.
Posing a challenge to the global authentication market, on the other hand, are weak telecommunication infrastructure in several countries. Few social and cultural factors, especially in emerging and underdeveloped economies, might cause reluctance among some companies to embrace the authentication techniques. This is another crucial obstacle affecting this market. However, rising awareness for cyber-attacks around the globe is soon expected to dispel such misgivings.
Numerous small as well as large vendors make the global market for advanced authentication fragmented in nature. Most players compete with their rivals on the ground of product quality, customer service, price, innovation, reputation, product distribution, and marketing strategies. Scores of players attempting to outshine their rivals are taking the inorganic route of mergers and acquisitions. PistolStar, Gemalto, Safran, Fujitsu, SecurEnvoy, ValidSoft, Suprema, Lumidigm, NEC Corporation, and RSA Security are some of the chief players operating in the global advanced authentication market.
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