Initiatives to Provide Customer-Centric Services Propel Demand Within Global Wi-Fi Analytics Market


Published Date : Mar 26, 2018

Albany, New York, March 26, 2018: The global market for Wi-Fi analytics is gradually gaining immense traction from telecommunication service providers. Wi-Fi is a technology in the domain of telecommunications that offers swift and wireless internet connectivity over a fixed range. The range of Wi-Fi services depends on several factors such as antenna type, transmission power, and the physical blockages in the area. The number of service providers for Wi-Fi have increased in recent times, and several companies are aiming to provide advanced options to an ever-increasing host of customers. Wi-Fi analytics provide demographic data about the gender, age group, location, and internet usage of the customers, thus, providing a focal point to understand the needs of the public. Most houses, offices, and other units in the contemporary times are equipped with Wi-Fi, and it is important for services providers to know the inclinations of their consumers. Hence, the relevance of Wi-Fi analytics has taken greater leaps in contemporary times. A report by Market Research Reports (MRR) points to several factors that are expected to contribute to the growth of the global market. The report titled Wi-Fi Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025’ could act as a yardstick to estimate the lucrativeness of the market within the given timeframe. Moreover, the opportunities that the market players could tap into have also been enunciated in the report. In order to caution the market vendors of the factors that could hamper market growth, the report has a dedicated section of market restraints.

Governments across several regions are making efforts to strengthen the telecommunications network within their respective administrative territories. Thereby, data regarding the demographics of regions is being collected and analyzed to cater to the needs of the populace. In this scenario, the market for Wi-Fi analytics has come to the fore, and several strategies have been adopted to use these analytics towards the betterment of wireless connectivity services. Moreover, Wi-Fi analytics help in providing secure connectivity for Internet of Things (IoT) applications such as smart city, wearables, connected car, and industrial internet amongst others. Several businesses harness data analytics to enhance their growth prospects, which is another factor that upticks demand within the global market. Despite the impressive rate of market growth, concerns regarding security of consumer data could hamper the flow of demand in the market. Hence, it is important for market players to steer clear of the odds prevalent in the market. The report by MRR offers key insights about each of the drivers that are projected to give an impetus to market growth. Moreover, the market restraints have been backed up with lucrative opportunities that could outdo the odds of the market.

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The regional segmentation of the market plays an important role in understanding the genesis and genetics of several market dynamics. Hence, the report has outlined the following geographical segments: The Middle East and Africa, Asia Pacific, Latin America, North America, Eastern Europe, and Western Europe. The report explains key driving factors for each of the regional segments, and also analyses the fettle of the sub-segments.

Some of the key market players are Purple Wi-Fi, Walkbase, Cisco Systems, Inc., July Systems Inc., Ruckus Wireless, Inc., Zebra Technologies, Fortinet, Cloud4wi, Aptilo Networks, Skyfii Limited, and Yelp.

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