Increasing Importance of Customer Analytics in Brick-and-Mortar Businesses to Fuel Growth of the Market

Published Date : Apr 10, 2018

ALBANY, New York, Apr 10, 2018: has added a new market intelligence study to its repository of extensive and wide variety of reports. The study comes with the title, “ 2018-2025 WiFi Analystics Solution Report on Global and United States Market, Status and Forecast, by Players, Types and Applications” and has been added to its extensive and rich repository of market intelligence report. The report mentions and details on market figures and data, geographical reports, and all of the factors that propel and restrain the growth of the market. In addition to that, the study also highlights the market classifications that are based on various market segmentations.

The report offers a complete snapshot of the market for WiFi Analystics Solution including an official abstract that derives the centre instances that are progressing in the said market. It also details on some of the facets, for example, drivers, obstacles, and predictions that have been found in the international market for WiFi Analystics Solution. It also acquaints the readers with figures that are related to volume, value, and rate of development of the market from the point of view of growth.

Ecommerce businesses are making use of online marketing analytics so as to monitor customer navigation data via their websites. This data is then utilized to produce insights and help in the making of decisions in an effort to better business revenue. As such, in-store customer analytics is obtaining importance amongst the brick-and-mortar retailers, so as to gather data about the buying behavior of customers to gain deep insights that can assist stores to offer customers an enhanced experience and increased turnover.

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The growth in the world market for Wi-Fi analytics solutions segment is fuelled by the rising importance of customer analytics in brick-and-mortar businesses. Deployment of Wi-Fi analytics solutions betters the physical space of the businesses with the data analytics and Wi-Fi technology.

On the basis of geography, the world market for WiFi Analystics Solution has been segmented into the regions of Latin America, North America, Europe, Middle East and Africa (MEA), and Asia Pacific (APAC). The APAC region has been forecasted to gain momentum in the international market for Wi-Fi analytics solutions over the period of forecast. The region comes with the presence of numerous creditable industries that are adopting and implementing Wi-Fi analytics. In the countries of the APAC region, like China and Australia, brick-and-mortar businesses continue to adopt and implement Wi-Fi analytics solutions so as to obtain competitive advantage over other ecommerce giants, by taking advantage of Wi-Fi in a bid to boost their marketing capabilities.

The major market participants of the world market for WiFi Analystics Solution are Zebra Technologies, Ruckus Wireless, Euclid, Yelp, Cloud4Wi, Cisco Systems, Fortinet, July Systems, Purple, and Skyfii Limited.

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