Increasing Affordability of Internet Fuels Global Video on Demand Market

Published Date : Apr 23, 2018

Albany, New York, April 23, 2018: has announced the addition of a new research report about the global video on demand market to its online repository. The research report, titled “Video on Demand Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2024”, is a comprehensive overview of strengths, weaknesses, opportunities, and threats defining the trajectory of the overall market. Analysts have provided a meticulous understanding of the various factors that are expected to determine the future of the overall market. It details how unstoppable usage of Internet and its increasing affordability is likely to impact the overall video on demand market.

Emergence of cheaper smartphones, incredibly affordable internet rates, and growing familiarity with the World Wide Web has given the global video on demand market remarkable number of opportunities. Amongst the wide range of services offered by the video on demand market, the growing demand for streaming online digital content continues to be the key growth driver. Introduction of Internet TV and influx of a wide range of channels to cater to the various entertainment needs has significantly augmented the demand for video on demand services. The market is also likely to be benefitted improving access to content and qualitative improvement in content. In the coming years, availability of high-speed Internet will give the global video on demand market a significant boost.

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On the basis of business model, the global video on demand market is segmented into advertisement video on demand (AVoD), transactional video on demand (TVoD), subscription video on demand (SVoD), and hybrid, which is a combination of AVoD and SVoD. Out of these, SVoD is projected to hold a lion’s share in the global market as it offers consumer absolute control over content usage depending on the type of subscription. Netflix, Inc., Amazon Prime, and Home Box Office, Inc. (HBO Go) are leading examples of this business mode.

In terms of geography, the global video on demand market is segmented into Asia Pacific, North America, Europe, and the Middle East and Africa. Despite the advent of video on demand in western parts of the world, Asia Pacific is estimated to be in the lead in the coming years. The growing population, rise of Internet, and developing of economies in Asia Pacific are expected to keep the regional market at the forefront. Analysts predict India and China will play a critical role in augmenting the growth of the video on demand market in Asia Pacific as disposable incomes swell.

Some of the leading players operating in the global video on demand market are, Inc., Hulu LLC, Home Box Office, Inc., Netflix, Inc., iTunes (Apple, Inc.), Telefonaktiebolaget LM Ericsson (Ericsson Television), YouTube, LLC, Verizon Communication, LLC, maxdome GmbH, and Canalplay. The research report provides a detailed understanding of the competitive landscape present in the global video on demand market. It offers insights about the financial outlook of the companies, their research and development positions, and their plans for expansion in the near future. The report also includes a recommendations and suggestions by market experts on serious matters of drafting effective business policies.

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