Mobility as a Service (Maas) Sales Generate New Growth Avenues in Automobile Market

Published Date : Jun 19, 2018

ALBANY, New York, June 19, 2018: The latest report by added to its ever-growing repository is titled, “Global Mobility as a Service (MaaS) Sales Market Report 2018.” Also called Transportation-as-a-Service (TaaS), it is fast supplanting the trend of owing a private car for personal transportation purposes. MaaS has its roots in the custom of carpooling or sharing. With more and more urban dwellers opting for it while going to work particularly, the market has developed over the years. But what has completely revolutionized is the emergence of modern car-aggregating apps such as Lyft and Uber.

As per the report, mobility as a service (MaaS) brings all kinds of transport options from various providers into a single intuitive app on mobile. It covers everything from travel planning to payments. From on demand modes of transport available at the drop of a hat for a single trip to affordable monthly packages, it offers the best possible solution to commuters’ different travelling needs. It is eco-friendly and a hassle-free alternative to purchasing a private car for a hefty price. It saves one the hassle of parking and car maintenance, among other things.

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In fact, market experts feel that such digitally-enabled ride-hailing and carpooling is the way to future in the automotive industry. Those will account for most of the profits in the years to come with the manufacturing and selling of cars increasing at a sluggish pace. Revenues from mobility as a service (MaaS), on the other hand, will soar dramatically, fuelled primarily by the continued improvements in autonomous vehicle technologies.

The end use passengers in the market are segmented into three age groups of under 25 years, 25 to 40 years, and over 40 years. Meanwhile, geographically the market can be broadly segmented into the U.S., Europe, Japan, India, China, Asia Pacific, and the Middle East and Africa. Of them, North America, powered primarily by the U.S. and Canada, is considered a mature market due to a well-developed roads and excellent internet connectivity. What has also helped mobility as a service (MaaS) is a tech savvy population, their solid spending capacity which has enabled them to own smartphones easily, and dependence on private modes of transport in most parts of the nation. At present Uber dominates the North America market with other players such as Lyft fast gaining market share.

Europe is another key region where Uber and Gett hold a sway in the U.K., Yandex in Russia, MyTaxi in Germany, and BlaBlaCar in France. In Asia Pacific too the market for mobility as a service (MaaS) holds out a lot of promise. This is because of the large developing nations of India and China which are home to about two thirds of the world population. Their rapid economic development and urbanization has spelt massive opportunity for the market. Didi Chuxing at present accounts of the largest share in the China market. Moreover new local players are also coming up.

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