Promotional Campaigns to Emerge as Key Commercial Strategy to Boost 4G Subscriptions in Africa and the Middle East


Published Date : Mar 07, 2016

ALBANY, New York, March 07, 2016: A new market research report has been recently included by MarketResearchReports.biz to its comprehensive collection of research studies. The research report talks about the commercial strategies of the 4G industry in Africa and the Middle East. The research study, titled “4G Commercial Strategies in Africa and the Middle East,” talks about the major components of mobile 4G commercialization policies and strategies, including product catalogues, pricing, distribution and promotion strategies.

The research study has been prepared with the help of primary and secondary data about the 4G market in Africa and the Middle East. The commercial strategies and policies adopted by the market so as to boost 4G subscriptions in these regions have been studied in detail in the scope of the research report. The use of analytical tools in the study helps in determining the growth factors and barriers faced by the major telecom operators in Africa and the Middle East. The historical data and forecast statistics are provided in the report to assist the operators in formulating the strategies effectively.

4G is the fourth generation of the mobile technology for telecommunications. Some of the current applications of 4G technology are IP telephony, cloud computing, high-definition mobile TV, mobile web access, 3D television, and video conferencing. In recent years, the availability of 4G services has been gaining popularity in Africa and the Middle East. As a result, substantial research is required, along with scoping and lobbying by the major operators in the region on several issues such as the viability of 4G services and spectrum allocation in the local market.

The key operators in Africa and the Middle East are required to practice a range of commercialization strategies, considering the market demographics, apt pricing strategies, client segmentation, optimum use of distribution networks, and effective promotional activities. In the next five years, all these strategies are expected to fuel the rise in 4G subscriptions. Moreover, the increasing adoption in Middle Eastern countries such as the UAE, Qatar, Kuwait, and Saudi Arabia, along with the relatively developed telecom market in Africa is expected to be a bonus for the 4G market in MEA. On the other hand, in less developed markets, such as the Democratic Republic of Congo, the 4G network market is expected to witness success mainly in population-dense regions.

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In the Middle East and North Africa region (MENA), major telecom operators are rapidly developing marketing OTT services with the help of OTT partnerships and online stores in order to improve 4G-compatible smartphones and increase the adoption of data bundles. Furthermore, in sub-Saharan Africa, telecom operators mostly depend on informal distribution networks to approach their addressable market and provide promotional data bundles for certain services such as social networks. This is estimated to augment the growth of the 4G telecommunication market in MEA in the next five years.

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