Demand for Over the Top Services to Increase with Rising Internet Penetration


Published Date : Jul 04, 2018

Albany, New York, July 4, 2018: In order to gain competitive edge, some of the leading players in the global over the top (OTT) services are likely to engage in mergers and acquisitions. Besides this, improving and expanding their product portfolio are among key strategies adopted by the market players to stay ahead in competition. MarketResearchReports.biz has recently added a report, titled “Over the Top (OTT) Services Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025,” to its repository. This report provides a comprehensive overview of the various factors facilitating growth witnessed in the global over the top services market. To provide an executive-level blueprint it also covers various segments within the market and profiles some of the leading companies operating therein.

According to the report, as companies fight it out to emerge at the top, they are likely to offer their services at competitive pricing besides ensuring high quality features. Analysts believe that several businesses are investing in creating a strong brand image to sustain existing customers and woo new ones. Spurred by such activities undertaken by the leading players, the global over the top services market is expected to report steady growth.

Customizing technologies to cater specific industry needs has become a prevailing trend. As per the report, riding on this factor the global over the top services is expected to show impressive growth. In addition to this, the market is forecast to gain from the rising demand for improved infrastructures, increasing penetration of mobile devices, and accelerating demand for time-shifted television. Furthermore, the market will gain from the increasing popularity of in-house web series, snowballing adoption of advanced devices, and the expansion of broadband infrastructure.

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On the downside, the limited scope of retaining consumers is a major concern of companies operating in the global over the top services market. Other than this, market players also complain of lack of standardized procedure, consumer reluctance to make purchases, and the increasing availability of free online contents. Be it as it may, the market is likely to gain impetus as more web browsers start using digital rights management. Also, the adoption of real-time bidding is expected to rise in the coming years. This coupled with the advent of video streaming services is forecast to create lucrative growth opportunities. Furthermore, opportunities are likely to soar as enterprises offer OTT services at an affordable price.

Regionally, North America is forecast to remain dominant in the global over the top services market through the forecast period from 2017 to 2025. The region exhibits impressive internet penetration, which is aiding the market’s expansion. Besides this, the OTT services market will demonstrate significant growth in Europe and Asia Pacific.

The report also profiles some of the leading market players, which include LinkedIn Corporation, Facebook, Inc., Google, Inc., Netflix, Inc., Amazon Inc., Skype (Microsoft Corporation), Rakuten, Inc., Twitter Inc., Apple, Inc., and others.

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