Baby Care Products Market Expansion to be underpinned by Bold Strides Made by Online Distribution Channels

Published Date : Jul 17, 2018

ALBANY, New York, July 17, 2018 – has announced the addition of a report titled “Baby Care Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018–2026”. The in-depth study on the global offers elaborate insights into various trends shaping the current market contours and factors expected to influence the future growth dynamics. The study takes a closer look at key factors behind the changing consumer preferences in recent years. The global baby care products market is anticipated to expand at a single-digit CAGR over the assessment period of 2018–2026.  

The baby care products market is driven primarily by the rising awareness about the hygiene and nutritional requirements of babies, coupled with the rise in disposal incomes, and the burgeoning population of women in global workforce. The market growth is notably catalyzed by the rising number of distribution channels across the world for a wide range of baby care products. The rising focus of parents on the wellbeing of their babies has led to a proliferating demand for baby care products such as skin care, hair care, and nutritional products.

The bold strides being experienced by online retail in several developing countries is increasing the popularity of this mode of distribution among parents for buying baby products at affordable prices. The growth of the market is also fueled by the adoption of competition-driven pricing by several manufacturers and sellers. However, the still insufficient penetration of online retail in several emerging economies, notably Brazil, tends to cripple the market growth. Furthermore, multi-level marketing channels are in infancy in these regions which pose as bottleneck to the swift expansion of the market.

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Nevertheless, the rapid pace of developments in internet technologies and the growing focus of global players to tap opportunities in emerging markets are expected to impart a sustained fillip to the e-commerce industry. This is catalyzing the growth of the overall baby care products market.

The global baby care products market will witness new, exciting prospects from the intensifying focus of manufacturers of baby care products to bring innovations. To this end, they are making sizeable investments in research and development activities. Several players are also opting for mergers and acquisitions to strengthen their hold over the global market. Top players are focused on constantly expanding their product lines in order to stay ahead of their competitors. The demand for organic baby care products is gradually gaining traction among parents in developing and developed countries.

The global baby care products market is characterized by the presence of several prominent players. Players holding a sizeable stake in the baby cosmetics and toiletries segment include Procter & Gamble Company, Kimberly-Clark, Unilever Plc. and Johnson & Johnson whereas leading companies in baby food products are Dabur, Pristine Organics, Abbott Nutrition, and Nestle S.A. Key players in the category of baby safety and convenience products include iCandy Strollers, Baby Jogger, Maxi-Cosi, and Peg Perego.

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