Published Date : Sep 20, 2018
Albany, New York, Sept 20, 2018: The global transparent digital signage market is predicted to rise at an exponential rate during the forecasting period 2018-2025. Low consumption of power in comparison to traditional signage board is the major driving factor of the market, observes a report, recently added to Market Research Reports.biz. Transparent digital signage displays consumes only 10 % of the power consumed by a traditional LCD or LED screen, thus increasing the demand of the product.
In the 96 pages report, titled, “Global Transparent Digital Signage Market Insights, Forecast to 2025”, offers a 360 degree overview of the market thus helping the readers to understand the market condition is a better way. The market also provides various potential aspects which are likely to bolster the growth of the market such as trends, opportunities, and restraints. The report caters profiles of major players present in the market.
Transparent digital signage screen is a combination of glass window and touchscreen with transparent component. This helps in facilitating easy passage of light. It has been noticed lately that the various tools can be used to make this signage screen into 3D screens. Three-dimensional advertising has been recently in high demand as it is known to grab customers’ attraction and provide a real-time experience. This ongoing trend has spiked up the demand in the global transparent digital signage market.
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Another ongoing trend in the market is usage of ultra-high-definition displays for advertising and entertainment. These displays are known to provide crisp viewing experience. Rise in uptake of such high quality displays by various retailers is anticipated to reduce the cost of it. These displays are known to be crucial for entertaining and informing the viewers. This is making the vendors of transparent digital signage market display market to keep the customers engaged with UHD displays. Rise in uptake of high-resolution displays is considered as one of the major factors that is expected to have a positive impact on the market. The cost required by the retailers for advertising is reduced if chosen transparent digital signage screen rather than printed papers. These is another factor that promoting the growth of the market.
The transparent digital signage market is concentrated in nature due to presence of numerous regional as well international players. Factors like rapid technological advancement accompanied with high penetration rate is likely to intensify the competition among the vendors of the market. In order to have a lead over regional players, the global players invest high on research and development in order to formulate their brand and offer innovative products. North America and Europe holds a significant position in the market. Asia Pacific is likely to become the fastest growing market due to rise in economy of several countries.
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