Sports and Leisure Equipment Retailing in Turkey to be boosted by Online Channel during 2014-2019


Published Date : Mar 14, 2016

ALBANY, New York, March 14, 2016: MarketResearchReports.biz has added a new research report to its repository. The report, titled “Sports And Leisure Equipment Retailing In Turkey - Market Summary & Forecasts; Comprehensive Overview Of The Market, Consumer, And Competitive Context, With Retail Sales Value And Forecasts To 2019,” offers a comprehensive overview of the sports and leisure equipment industry in Turkey and analyzes the various retail channels present in the market. The consumer behavioral trends have been discussed in the report to help industry players in formulating their marketing strategies. The report further profiles some of the key players in the market.

In 2014, the sales of sports and leisure equipment accounted for 1.3% of the total retail sales in Turkey. Sports equipment emerged as the largest category with 63.5% retail sales. The various retail channels in the Turkey sports and leisure equipment market are specialist retailer; hypermarkets, supermarkets, and hard-discounters; online; cash and carrier and warehouse clubs; value, variety stores, and general merchandise retailers; clothing, footwear, accessories, and luxury goods specialists; other general non-specialist and direct retailers; book, music, video, and entertainment software specialists; and convenience stores and gas stations. Specialist retailers dominate the overall market and hold 72.1% of the sales in the sports and leisure equipment segment.  With the rapid growth in ecommerce, the online retail channel is expected to expand at a CAGR of 21.2% during the period between 2014 and 2019.

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The report analyzes the changing consumer behavior affecting the retail dynamics for sports and leisure equipment market in Turkey. While local stores enjoy consumer loyalty, supermarkets with their big discount offers are eating away the market share of these local stores. The rapidly growing young and middle class consumer demographics are the key target areas for retailers. The growing popularity of debit and credit cards as mode of payments has led an increasing number of consumers to opt for wholesome shopping experience. Retailers in the sports and leisure equipment market are trying to balance between secular, westernized, and conservative Muslim population in Turkey. A rise in the number of foreign tourists has helped the retail growth of the market. While e-commerce holds great potential for the development of the sports and leisure equipment market in both rural and urban areas, m-commerce is a significant trend across the rural communities.

For the benefit of new entrants in the sports and leisure equipment market in Turkey, the report discusses the business culture, bureaucracy, infrastructure and logistics, laws for foreign investments, draft law on regulation of organized retailers, and regulations to ease retail business establishment. The report further describes the taxation policies in the country. Profiles of some of the key international and domestic players operating in this regional market have been included in the report.

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