Beverage Blurring - US - February 2017


#1004365

N/A

Mintel

$ 3995

In Stock

Two thirds of US adults have consumed any of the hybrid drinks measured in this Report. Bottled water with added health benefits (eg protein, vitamins) leads consumption, followed by carbonated juice, and bottled water with added functional benefit. The strongest limitation to adoption is perceived high price but they encourage trial of new beverage types and may improve permissibility in struggling beverage categories.