Global Campaign Management Software Market 2017-2021


#1027804

77pages

Technavio

$ 3500

In Stock

About Campaign Management Software
CMS is mainly used to streamline, schedule, segment, and track marketing campaigns. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.

Technavios analysts forecast the global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global campaign management software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of CMS licenses, installation and implementation of software, training, maintenance, and subscriptions.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Adobe Systems
IBM
Salesforce.com
SAS Institute
Oracle
Other prominent vendors
AgilOne
Alterian
Comarch
Experian
Five9
HubSpot
Infor
Marin Software
Marketo
Microsoft
OpenText
RedPoint Global
Salesboom.com
SAP
Selligent
Market driver
Growing need for improvement in market response and customer digital experience
For a full, detailed list, view our report

Market challenge
High implementation and maintenance cost
For a full, detailed list, view our report

Market trend
Emergence of omnichannel marketing
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.




Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction


Key market highlights


PART 05: Economic overview


Economic overview of the market


PART 06: Market assumptions

PART 07: Market landscape


Market overview
Market size and forecast


PART 08: Market segmentation by deployment model


Global CMS market by deployment


PART 09: Geographical segmentation


Global CMS market by geography
Americas
EMEA
APAC


PART 10: Buying criteria


Buying criteria


PART 11: Decision framework

PART 12: Drivers and challenges


Market drivers
Impact of drivers on key customer segments
Market challenges
Impact of challenges on key customer segments


PART 13: Market trends


Emergence of omnichannel marketing
Emergence of location-based marketing
Use of predictive analytics in CMS


PART 14: Five forces analysis


Five forces analysis


PART 15: Vendor landscape


Major-vendor offerings
Competitive scenario
Vendor matrix
Competitive rating


PART 16: Key vendor profiles


Adobe Systems
IBM
Salesforce.com
SAS Institute
Oracle
Vendor highlights
Other prominent vendors


PART 17: Appendix


List of abbreviations


PART 18: Explore Technavio
List of Exhibits

Exhibit 01: Market assumptions

Exhibit 02: Global CMS market 2016-2021 ($ billions)

Exhibit 03: Global CMS market by deployment model 2016-2021 (% share)

Exhibit 04: Global CMS market by deployment model 2016-2021 ($ billions)

Exhibit 05: Difference between on-premises and cloud-based CMS

Exhibit 06: Global CMS market by geography 2016-2021 (% share)

Exhibit 07: Global CMS market by geography 2016-2021 ($ billions)

Exhibit 08: Number of smartphone users in Brazil 2013-2016 (millions)

Exhibit 09: Categorization of mobile Internet users in Brazil by age group

Exhibit 10: Buying criteria for CMS

Exhibit 11: Impact of drivers

Exhibit 12: Open-source CMS

Exhibit 13: Impact of challenges

Exhibit 14: Five forces analysis

Exhibit 15: Product offerings

Exhibit 16: Competitive parameters for vendors

Exhibit 17: Vendor matrix analysis of product and features

Exhibit 18: Competitive rating

Exhibit 19: Key news of vendors

Exhibit 20: Major mergers and acquisitions in global CMS market

Exhibit 21: Other prominent vendors