Healthy Dining Trends - US - March 2017




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Health is becoming less of a section on a menu and is gradually becoming an overarching lifestyle experience at restaurants. As restaurants continue to use claims focused on real, natural food the overall health message is becoming less about what you can’t have, and instead is focused on creating a craving for what’s in front of you. However, healthy dining is not without its challenges, and restaurants still face competition from the home kitchen where consumers feel more in control of what goes into their meal.