Neuromarketing Solutions Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025


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Global Neuromarketing Solutions Market: Overview

There has been a substantial increase in the adoption of neuromarketing solutions in the fields of marketing and market research. Evolution of technology has resulted in the introduction of new state of art devices to the neuromarketing solutions market. Neuromarketing helps study and analyze customer’s response to marketing stimuli using techniques of neuroscience.

Media, advertising, and telecommunication industry is involved largely in exploring neuromarketing solutions to conduct research. Investments in advertising research promotes the growth of neuromarketing to a large extent. Neuromarketing offers benefits to fields of advertising, product packaging, new product development, and product pricing. Major companies have started to invest in carrying out in house research using neuromarketing for their advertisements and products in order to analyze the response of the subjects on the test conducted.

Neuromarketing helps marketers understand the key factors which persuade a customer to make a purchase. It helps the marketer to gain insights on the consumers buying behavior which in turn helps the company to formulate effective and efficient marketing strategies.

Global Neuromarketing Solutions Market: Segmentation

Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET), and Magnetoencephalography (MEG) are the most commonly used techniques of neuromarketing. The market for eye tracking solutions is fragmented with a large number of players. Positron Emission Tomography (PET) and Magnetoencephalography (MEG) are less frequently used for the purpose of market research. High cost and mobility issues are the key concerns of the buyers of neuromarketing solutions.

Based on geographical regions, the report segments the global neuromarketing solutions market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America, which are analyzed in terms of revenue generation. The report provides country level revenue for neuromarketing solutions market. The U.S., the U.K., China, Saudi Arabia, Africa, and Brazil, are the countries for which country level estimates have been are provided in the report.

Manufacturers of neuromarketing solutions focus on designing and developing scalable and easy to use. Effective product cost management plays a vital role in designing state of art neuromarketing solutions which are cost effective to its end users. Incorrect application and usage of these solutions can cause harm to the subject on whom the test is being performed. Therefore the manufacturers of neuromarketing solutions have to meet the equipment standards and certification and abide by the regulatory policies laid down by the national and international governing bodies.

Global Neuromarketing Solutions Market: Scope of the Study

This research report provides an in-depth analysis of the global neuromarketing solutions market based on technology and geography. The global neuromarketing solutions market is categorized based on technology Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET), and Magnetoencephalography (MEG). The report analyzes each of these segments for the various geographies considered under the scope of the study.

The report also provides value chain for the global neuromarketing solutions market. The report includes analysis of the factors that drive and restrain the growth of the neuromarketing solutions market. It discusses the prevailing market trends and prospective growth opportunities in the global neuromarketing solutions market. It further offers an overview of neuromarketing solutions in various fields of marketing. It also encompasses the key developments by country in the neuromarketing solutions market. It provides market estimates and forecasts for all the segments in terms of revenue (in US$ Mn). Also provided in the report is the competitive landscape of the major players in the neuromarketing solutions market.

Major business strategies adopted by key players, their SWOT analysis, and competition matrix has also been identified in the research report. The key market players profiled in this study include Tobii Technology, iMotions, SensoMotoric Instruments, LC Technologies, SR Research, ISCAN, Inc., Compumedics Limited, Cadwell Industries Inc., and EB Neuro S.p.A

The following segmentation of the global neuromarketing solutions market has been provided in the report:

By Technology

  • Functional Magnetic Resonance Imaging (fMRI)
  • Electroencephalography (EEG)
  • Eye tracking
  • Positron Emission Tomography (PET)
  • Magnetoencephalography (MEG)

By Geography

  • North America
  • The U.S.
  • Rest of North America
  • Europe
  • The U.K.
  • Rest of Europe
  • Asia Pacific
  • China
  • Rest of Asia Pacific
  • Middle East & Africa
  • Saudi Arabia
  • Africa
  • Rest of Middle East & Africa
  • South America
  • Brazil
  • Rest of South America

Table of Content

1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Neuromarketing Solutions Market

4. Market Overview
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Key Market Indicators
4.4. Key Developments, By Country
4.5. Overview of Neuromarketing Solutions in Marketing
4.6. Global Neuromarketing Solutions Market Analysis and Forecasts, 2015 – 2025
4.6.1. Market Revenue Projections (US$ Mn)
4.7. Neuromarketing Solutions Value Chain Analysis
4.8. Market Outlook

5. Global Neuromarketing Solutions Market Analysis and Forecasts, by Technology
5.1. Overview & Definitions 
5.2. Key Trends
5.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
5.3.1. Functional Magnetic Resonance Imaging (fMRI)
5.3.2. Electroencephalography (EEG)
5.3.3. Eye tracking
5.3.4. Positron Emission Tomography (PET)
5.3.5. Magnetoencephalography (MEG)
5.4. Technology Comparison Matrix
5.5. Market Attractiveness by Technology

6. Global Neuromarketing Solutions Market Analysis and Forecasts, by Region
6.1. Key Findings
6.2. Neuromarketing Solutions Market Size (US$ Mn) Forecast By Region, 2015 - 2025
6.2.1. North America
6.2.2. Europe
6.2.3. Asia Pacific
6.2.4. Middle East and Africa
6.2.5. South America
6.3. Market Attractiveness by Region

7. North America Neuromarketing Solutions Market Analysis and Forecast
7.1. Key Findings
7.2. Key Trends
7.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
7.3.1. Functional Magnetic Resonance Imaging (fMRI)
7.3.2. Electroencephalography (EEG)
7.3.3. Eye tracking
7.3.4. Positron Emission Tomography (PET)
7.3.5. Magnetoencephalography (MEG)
7.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
7.4.1. The U.S.
7.5. Market Attractiveness Analysis 
7.5.1. By Technology

8. Europe Neuromarketing Solutions Market Analysis and Forecast
8.1. Key Findings
8.2. Key Trends
8.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
8.3.1. Functional Magnetic Resonance Imaging (fMRI)
8.3.2. Electroencephalography (EEG)
8.3.3. Eye tracking
8.3.4. Positron Emission Tomography (PET)
8.3.5. Magnetoencephalography (MEG)
8.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
8.4.1. The U.K.
8.5. Market Attractiveness Analysis 
8.5.1. By Technology

9. Asia Pacific Neuromarketing Solutions Market Analysis and Forecast
9.1. Key Findings
9.2. Key Trends
9.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
9.3.1. Functional Magnetic Resonance Imaging (fMRI)
9.3.2. Electroencephalography (EEG)
9.3.3. Eye tracking
9.3.4. Positron Emission Tomography (PET)
9.3.5. Magnetoencephalography (MEG)
9.4. Neuromarketing Solutions Market Size and Volume (US$ Mn) Forecast by Country, 2015 - 2025
9.4.1. China
9.5. Market Attractiveness Analysis 
9.5.1. By Technology

10. Middle East and Africa (MEA) Neuromarketing Solutions Market Analysis and Forecast
10.1. Key Findings
10.2. Key Trends
10.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
10.3.1. Functional Magnetic Resonance Imaging (fMRI)
10.3.2. Electroencephalography (EEG)
10.3.3. Eye tracking
10.3.4. Positron Emission Tomography (PET)
10.3.5. Magnetoencephalography (MEG)
10.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
10.4.1. Saudi Arabia
10.4.2. Africa
10.5. Market Attractiveness Analysis 
10.5.1. By Technology

11. South America Neuromarketing Solutions Market Analysis and Forecast
11.1. Key Findings
11.2. Key Trends
11.3. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Technology, 2015 - 2025
11.3.1. Functional Magnetic Resonance Imaging (fMRI)
11.3.2. Electroencephalography (EEG)
11.3.3. Eye tracking
11.3.4. Positron Emission Tomography (PET)
11.3.5. Magnetoencephalography (MEG)
11.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
11.4.1. Brazil
11.4.2. Rest of South America
11.5. Market Attractiveness Analysis 
11.5.1. By Technology

12. Competition Landscape
12.1. Market Player – Competition Matrix
12.2. Market Share Analysis By Company (2016)
12.3. Company Profiles 
12.3.1. Tobii Technology
12.3.1.1. Company details
12.3.1.2. Company description
12.3.1.3. Business overview
12.3.1.4. SWOT analysis
12.3.1.5. Financials
12.3.1.6. Strategic overview
12.3.2. iMotions
12.3.2.1. Company details
12.3.2.2. Company description
12.3.2.3. Business overview
12.3.2.4. SWOT analysis
12.3.2.5. Strategic overview
12.3.3. SensoMotoric Instruments
12.3.3.1. Company details
12.3.3.2. Company description
12.3.3.3. Business overview
12.3.3.4. SWOT analysis
12.3.3.5. Strategic overview
12.3.4. LC Technologies
12.3.4.1. Company details
12.3.4.2. Company description
12.3.4.3. Business overview
12.3.4.4. SWOT analysis
12.3.5.5. Strategic overview
12.3.5. SR Research
12.3.5.1. Company details
12.3.5.2. Company description
12.3.5.3. Business overview
12.3.5.4. SWOT analysis
12.3.5.5. Strategic overview
12.3.6. ISCAN, Inc.
12.3.6.1. Company details
12.3.6.2. Company description
12.3.6.3. Business overview
12.3.6.4. SWOT analysis
12.3.6.5. Strategic overview
12.3.7. Compumedics Limited
12.3.7.1. Company details
12.3.7.2. Company description
12.3.7.3. Business overview
12.3.7.4. SWOT analysis
12.3.7.5. Financials
12.3.7.6. Strategic overview
12.3.8. Cadwell Industries, Inc.
12.3.8.1. Company details
12.3.8.2. Company description
12.3.8.3. Business overview
12.3.8.4. SWOT analysis
12.3.8.5. Strategic overview
12.3.9. EB Neuro S.p.A. 
12.3.9.1. Company details
12.3.9.2. Company description
12.3.9.3. Business overview
12.3.9.4. SWOT analysis
12.3.9.5. Strategic overview

13. Key Takeaways

Table 1: Global Neuromarketing Solutions Market Size (US$ Mn) Forecast, by Technology, 2015–2025
Table 2: Global Neuromarketing Solutions Market Size (US$ Mn) Forecast, by Region, 2017–2025
Table 3: North America Neuromarketing Solutions Market Size Forecast, by Technology, 2015–2025 (US$ Mn)
Table 4: North America Neuromarketing Solutions Market Size Forecast, by Country, 2015–2025 (US$ Mn)
Table 5: Europe Neuromarketing Solutions Market Size Forecast, by Technology, 2015–2025 (US$ Mn)
Table 6: Europe Neuromarketing Solutions Market Size Forecast, by Country, 2015–2025 (US$ Mn)
Table 7: Asia Pacific Neuromarketing Solutions Market Size Forecast, by Technology, 2015–2025 (US$ Mn)
Table 8: Asia Pacific Neuromarketing Solutions Market Size Forecast, by Country, 2015–2025 (US$ Mn)
Table 9: Middle East and Africa Neuromarketing Solutions Market Size Forecast, by Technology, 2015–2025 (US$ Mn)
Table 10: Middle East and Africa Neuromarketing Solutions Market Size Forecast, by Country, 2015–2025 (US$ Mn)
Table 11: South America Neuromarketing Solutions Market Size Forecast, by Technology, 2015–2025 (US$ Mn)
Table 12: South America Neuromarketing Solutions Market Size Forecast, by Country, 2015–2025 (US$ Mn)

Figure 1: Global Neuromarketing Solutions Market Revenue (US$ Mn) Projection, 2015–2025
Figure 2: Global Neuromarketing Solutions Market Size (US$ Mn) Forecast, by Technology, 2015–2025
Figure 3: Global Neuromarketing Solutions Market Value Share Analysis, by Technology, 2017 and 2025
Figure 4: Global Neuromarketing Solutions Market Attractiveness Analysis, by Technology
Figure 5: Global Neuromarketing Solutions Market Attractiveness Analysis, by Region
Figure 6: North America Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015–2025
Figure 7: North America Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
Figure 8: North America Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 9: North America Neuromarketing Solutions Market Attractiveness Analysis, by Technology
Figure 10: North America Neuromarketing Solutions Market Attractiveness Analysis, by Country
Figure 11: Europe Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015–2025
Figure 12: Europe Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
Figure 13: Europe Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 14: Europe Neuromarketing Solutions Market Attractiveness Analysis, by Technology
Figure 15: Europe Neuromarketing Solutions Market Attractiveness Analysis, by Country
Figure 16: Asia Pacific Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015–2025
Figure 17: Asia Pacific Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
Figure 18: Asia Pacific Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 19: Asia Pacific Neuromarketing Solutions Market Attractiveness Analysis, by Technology
Figure 20: Asia Pacific Neuromarketing Solutions Market Attractiveness Analysis, by Country
Figure 21: Middle East and Africa Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015–2025
Figure 22: Middle East and Africa Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
Figure 23: Middle East and Africa Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 24: Middle East and Africa Neuromarketing Solutions Market Attractiveness Analysis, by Technology
Figure 25: Middle East and Africa Neuromarketing Solutions Market Attractiveness Analysis, by Country
Figure 26: South America Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015–2025
Figure 27: South America Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
Figure 28: South America Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 29: South America Neuromarketing Solutions Market Attractiveness Analysis, by Technology
Figure 30: South America Neuromarketing Solutions Market Attractiveness Analysis, by Country
Figure 31: Market Share Analysis for Eye Tracking Solutions Providers (2016)