Cigarettes in South Africa, 2016




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Cigarettes in South Africa, 2016


"Cigarettes in South Africa, 2016", is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the South African market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

With a population of just over 48 million, South Africa is one of the most important regional cigarette markets. However, sales have for many years been badly affected by tax-induced price hikes, as well as more recently by an expanding non-duty paid market and the increasing health concerns of smokers. Duty paid volumes have largely followed a downward trend, although they recorded some degree of recovery in 2011 and 2012 before falling in 2013 to just over 20 billion pieces. The non-duty paid sector has expanded considerably since 2009. Latest data put non-duty paid volumes at 31% of total sales. The market is dominated by one company: British American Tobacco South Africa (BATSA), albeit with a reduced share in 2013. Other suppliers include JTI and PMI. The government's desire to raise revenue and reduce the incidence of smoking is playing a major part in shaping the market. Tax increases since 1994 have led to substantial price rises, a resultant explosion in smuggling and a fall in official sales. Restrictions on the promotion of tobacco products and the stipulation of requirements for the labelling of cigarette packs have also been significant.


- In contrast to its neighbors, the structure of the market resembles that of western countries. Filter-tipped cigarettes account for 95.0% of sales; king-size products are the most popular format, although a number of 100 and 120mm length cigarettes are available as a result of the popularity of certain brands. Tar and nicotine yields are limited by legislation and consumer pressures, and Virginia blends are overwhelmingly popular, although American blends hold a not insignificant share of the market.
- The market is dominated by one company: British American Tobacco South Africa (BATSA) albeit with a reduced share in 2014. Other suppliers include JTI and PMI.
- The rate of smoking is declining.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.