Advertising North America (NAFTA) Industry Guide 2017


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Advertising North America (NAFTA) Industry Guide 2017

Summary

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the NAFTA advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $42,020.6 million in 2016.The Mexico was the fastest growing country, with a CAGR of 5.7% over the 2012-16 period.
- Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $40,630.0 million in 2016. This was followed by Canada and Mexico, with a value of $953.4 and $437.1 million, respectively.
- The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $50,482.4 million in 2021, followed by Canada and Mexico with expected values of $1,131.0 and $591.5 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising market
- Leading company profiles reveal details of key advertising market players NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising market with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to buy

- What was the size of the NAFTA advertising market by value in 2016?
- What will be the size of the NAFTA advertising market in 2021?
- What factors are affecting the strength of competition in the NAFTA advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the NAFTA advertising market?