Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2017




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Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2017


The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.


Essential resource for top-line data and analysis covering the BRIC advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $18,984.5 million in 2016. India was the fastest growing country with a CAGR of 9.7% over the 2012-16 period.
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $13,727.9 million in 2016. This was followed by India, Russia and Brazil with a value of $3,507.9, $1,640.0, and $108.6 million, respectively.
- China is expected to lead the advertising industry in the BRIC nations with a value of $19,717.9 million in 2021, followed by India, Russia, Brazil with expected values of $5,066.0, $2,098.3 and $136.5 million, respectively.


- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising market
- Leading company profiles reveal details of key advertising market players BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising market with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to buy

- What was the size of the BRIC advertising market by value in 2016?
- What will be the size of the BRIC advertising market in 2021?
- What factors are affecting the strength of competition in the BRIC advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the BRIC advertising market?