The automotive industry has seen a flurry of recent technological advancements that improve safety, connectivity, and convenience for consumers. The industry has made advancements in autonomous ability that advances safety and implements preventative protection measures. Features like forward collision avoidance, lane-keeping assist, and adaptive cruise control have made their way into entry-level brands. These features utilize sensor technologies that can detect other vehicles or objects and can prevent potential accidents. Connectivity with smartphones has also been a popular innovation among consumers that is driving sales. Brands will need to package these innovations and appeal to consumers on both a safety and convenience level for success in the marketplace.