Digital Trends Spring - UK - April 2017




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The smartphone market can no longer rely on new owners for revenue growth, particularly as new entrants are now most likely to be over-55s, who are usually more price sensitive. This means that, more than ever, handset manufacturers need to provide existing smartphone owners with compelling reasons to upgrade their devices. But this is made difficult by the fact that smartphones have evolved to the stage where it is difficult to provide significant, noticeable improvements in the core features that matter to most people.