Cigarettes in Mauritius, 2017


#1068057

47pages

GlobalData

$ 975

In Stock

Cigarettes in Mauritius, 2017

Summary

"Cigarettes in Mauritius, 2017", is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

The cigarette market is relatively flat and will potentially decline long term but recent efforts to combat contraband trade have lifted duty paid volume. Volume recovered to 1,092 million pieces in 2016. The market exhibits strong western characteristics with king size lengths dominating. International brands are popular, due to the dominant presence of BAT and the influence of tourism. From the low point of 966 million pieces in 2015 the market recovered to 1092 million pieces in 2016, but is forecast to decline to 960 million pieces by 2025, although there may be further fluctuations in demand in the interim. Per capita consumption will follow a downward trend longer term, ending 2025 5.6% down on 2015 levels at 681 pieces per person.

Scope

- Mauritius is a small, but fairly stable market for cigarettes with annual market volume around one billion pieces (1,092 million pieces in 2016), little changed since 1990 levels with volume at 1,071 million pieces.
- The market exhibits strong western characteristics with king size lengths dominating.
- International brands are popular, due to the dominant presence of BAT which 90.8% share in 2016 and the influence of tourism.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.