Customer Satisfaction and Brands - UK - May 2017


#1069171

N/A

Mintel

$ 2842

In Stock

Almost all brands can expect a higher proportion of recommendation than satisfaction, suggesting that a certain amount of users are liable to recommend a brand even if it is not thought to have provided a good or excellent experience. Brands that are particularly noted for value or convenience often benefit from this phenomenon, suggesting that these factors can, to an extent, make up for a less than positive review.