Supplier Marketing Spend Activity in the Global Hotel Supplier Industry 20122013: Survey Brief


#112085

48pages

Timetric

$ 700

In Stock

Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and the rest of the world
  • Key topics covered include hotel suppliers marketing expenditure activity, annual marketing budgets of hotel suppliers, planned change in marketing expenditure, future investment in media channels and future investment in marketing and sales technology
  • The report examines current practices and provides future expectations over the next 1224 months

Summary

Supplier Marketing Spend Activity in the Global Hotel Supplier Industry 20122013: Survey Brief is a new report by Timetric that analyzes how supplier marketing spend activity in the global hotel supplier industry is set to change in the hotel industry during 20122013. This report gives you access to the hotel suppliers marketing expenditure activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

The report features the opinions of hotel industry respondents related to the following:

  • Hotel suppliers marketing expenditure activity
  • Annual marketing budgets of hotel suppliers
  • Planned change in marketing expenditure
  • Future investment in media channels
  • Future investment in marketing and sales technology

Reasons To Buy

Provides hotel suppliers marketing and advertising budgets, and how expenditure by hotel suppliers will change over 2012 and insights into hotel suppliers marketing behavior

Key Highlights

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