Marketing, Sales Behaviors and Strategies in 20122013 in the Global Hotel Supplier Industry: Survey Brief


#112086

45pages

Timetric

$ 700

In Stock

Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and the rest of the world
  • Key topics covered include marketing and sales behaviors and strategies, key marketing aims of suppliers, essential amendments to marketing activities , new media for business prospects and critical success factors for choosing a marketing agency
  • The report examines current practices and provides future expectations over the next 1224 months

Summary

Marketing, Sales Behaviors and Strategies in 20122013 in the Global Hotel Supplier Industry: Survey Brief is a new report by Timetric that analyzes how marketing, sales behaviors and strategies are set to change in the hotel industry during 20122013. This report gives you access to the marketing and sales behaviors and strategies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

The report features the opinions of hotel industry respondents related to the following:

  • Marketing and sales behaviors and strategies
  • Key marketing aims of suppliers
  • Capital expenditure and change in staff recruitment activity
  • Essential amendments to marketing activities 
  • New media for business prospects
  • Key supplier actions and e-procurement
  • Critical success factors for choosing a marketing agency

Reasons To Buy

Well-executed marketing and sales strategies are vital to the future success of hotel suppliers and their ability to identify and win new business while retaining existing contracts

Key Highlights

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