Supplier Marketing Spend Activity in the Mining Industry - 2012-2013 : Survey Brief


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42pages

ICD Research

$ 700

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Synopsis

  • Analysis of opinions drawn from leading mining industry executives 
  • Provides data on the current size of the marketing and advertising budgets of supplier companies in the mining industry
  • Provides insight into the marketing behaviors of the global mining industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading mining industry executives. It analyzes how spending activities of the suppliers are set to change in the mining industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. 

Scope

  • The opinions and forward looking statements of 250 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

Reasons To Buy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Mining Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Mining Industry Suppliers Marketing Expenditure Activity
2.1 Annual Marketing Budgets: Global Mining Industry Suppliers
2.1.1 Annual marketing budgets by suppliers
2.1.2 Annual marketing budgets by region
2.1.3 Annual marketing budgets by turnover
2.2 Global Mining Industry: Planned Change In Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by suppliers
2.2.2 Planned change in marketing expenditure levels by region
2.2.3 Planned change in marketing expenditure levels by company turnover
2.2.4 Net change in planned marketing expenditure in all industries
2.3 Global Mining Industry: Future Investment by Media Channel
2.3.1 Future investment by media channel by suppliers
2.3.2 Future investment by media channel by region
2.3.3 Planned change in marketing expenditure by company turnover
2.4 Global Mining Industry: Suppliers' Future Investment in Marketing and Sales
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by region
2.4.3 Planned investment in marketing and sales technologies by turnover

3 Appendix
3.1 Global Mining Industry Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012
Table 8: Annual Marketing Budgets in the Global Mining Industry: Suppliers(%), 2010-2012
Table 9: Annual Marketing Budgets in the Global Mining Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Mining Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%) , 2010-2012
Table 12: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
Table 15: Future Investment by Media Channels: Global Mining Industry Suppliers, 2012
Table 16: Global Mining Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Table 17: Global Mining Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012
Table 18: Survey Results - Closed Questions

Figure 1: Annual Marketing Budgets in the Global Mining Industry: Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global Mining Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Mining Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%), 2010-2012
Figure 5: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Future Investment by Media Channels: Global Mining Industry Suppliers, 2012
Figure 8: Global Mining Industry: Future Investment by Media Channels by Region (%), 2012
Figure 9: Global Mining Industry: Future Investment by Media Channels by Turnover (%), 2012
Figure 10: Global Mining Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Figure 11: Global Mining Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Figure 12: Global Mining Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012