Supplier Marketing Spend Activity in the Pharmaceutical Industry - 2012-2013 : Survey Brief


#114334

48pages

ICD Research

$ 700

In Stock


Synopsis

Analysis of opinions drawn from leading pharmaceutical industry executives 
Provides data on the current size of the marketing and advertising budgets of supplier companies in the pharmaceutical industry
Provides insight into the marketing behaviors of the global pharmaceutical industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading pharmaceutical industry executives. It analyzes how spending activities of the suppliers are set to change in the pharmaceutical industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. 

Scope

  • The opinions and forward looking statements of 247 industry executives have been captured in our in-depth survey, of which 51% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

Reasons To Buy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.