Supplier Marketing Spend Activity in the Medical Devices Industry - 2012-2013 : Survey Brief


#114338

54pages

ICD Research

$ 700

In Stock


Synopsis

  • Analysis of opinions drawn from leading medical devices industry executives 
  • Provides data on the current size of the marketing and advertising budgets of supplier companies in the medical devices industry
  • Provides insight into the marketing behaviors of the global medical devices industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading medical devices industry executives. It analyzes how spending activities of the suppliers are set to change in the medical devices industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. 

Scope

  • The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

Reasons To Buy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.
TABLE OF CONTENT

1 Introduction

1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Medical Devices Industry Suppliers Marketing Expenditure Activity
2.1 Annual Marketing Budgets: Global Medical Devices Industry Suppliers
2.1.1 Annual marketing budgets by suppliers
2.1.2 Annual marketing budgets by region
2.1.3 Annual marketing budgets by turnover
2.2 Global Medical Devices Industry: Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by suppliers
2.2.2 Planned change in marketing expenditure levels by region
2.2.3 Planned change in marketing expenditure levels by company turnover
2.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
2.3 Global Medical Devices Industry: Future Investment in Media Channels
2.3.1 Future investment in media channels by suppliers
2.3.2 Future investment in media channels by region
2.3.3 Future investment in media channels by company turnover
2.4 Global Medical Devices Industry Suppliers Future Investment in Marketing and Sales
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by region
2.4.3 Planned investment in marketing and sales technologies by turnover

3 Appendix
3.1 Global Medical Devices Full Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012
Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012
Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012
Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012
Table 11: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 12: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Table 13: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure: All Industries (%), 2012
Table 15: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012
Table 16: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012
Table 17: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Table 18: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012
Table 19: Survey Results - Closed Questions

Figure 1: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012
Figure 4: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Figure 5: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Figure 6: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012
Figure 9: Global Medical Devices Industry: Future Investment in Media Channels by Region, 2012
Figure 10: Global Medical Devices Industry: Future Investment in Media Channels by Turnover, 2012
Figure 11: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012
Figure 12: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Figure 13: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012