Supplier Marketing Spend Activity in the Oil and Gas Industry - 2012-2013 : Survey Brief


#114340

44pages

ICD Research

$ 700

In Stock


Synopsis

Analysis of opinions drawn from leading oil and gas industry executives 
Provides data on the current size of the marketing and advertising budgets of supplier companies in the oil and gas industry
Provides insight into the marketing behaviors of the global oil and gas industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading oil and gas industry executives. It analyzes how spending activities of the suppliers are set to change in the Oil and Gas industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. 

Scope

  • The opinions and forward looking statements of 279 industry executives have been captured in our in-depth survey, of which 24% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

Reasons To Buy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Oil and Gas Industry: Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Oil and Gas Industry Suppliers
2.1.1 Annual marketing budgets by region
2.1.2 Annual marketing budgets by company turnover
2.2 Global Oil and Gas Industry: Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure - cross industry comparison
2.3 Global Oil and Gas Industry: Future Investment by Media Channels
2.3.1 Future investment by media channel by region
2.3.2 Future investment by media channel by company turnover
2.4 Global Oil and Gas Industry: Suppliers' Future Investment in Marketing and Sales
2.4.1 Future investment in marketing and sales by region
2.4.2 Future investment in marketing and sales by company turnover

3 Appendix
3.1 Global Oil and Gas Industry Survey Results - Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

Table 1: Global Oil and Gas Industry Survey Respondents by Company Type, 2012
Table 2: Global Oil and Gas Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Oil and Gas Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Oil and Gas Industry Buyer Respondents by Region (%), 2012
Table 5: Global Oil and Gas Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Oil and Gas Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Oil and Gas Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Oil and Gas Industry Suppliers (%), 2012
Table 9: Annual Marketing Budgets in the Global Oil and Gas Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Oil and Gas Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global Oil and Gas Industry Suppliers (%), 2012
Table 12: Global Oil and Gas Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Oil and Gas Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%), 2012
Table 15: Future Investment by Media Channels: Global Oil and Gas Industry Suppliers (%), 2012
Table 16: Global Oil and Gas Industry: Future Investment in Marketing and Sales (%), 2012
Table 17: Global Oil and Gas Industry: Future Investment in Marketing and Sales by Region (%), 2012
Table 18: Global Oil and Gas Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
Table 19: Global Oil and Gas Industry Survey Results - Closed Questions

Figure 1: Annual Marketing Budgets: Global Oil and Gas Industry Suppliers (%), 2012
Figure 2: Annual Marketing Budgets in the Global Oil and Gas Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Oil and Gas Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels: Global Oil and Gas Industry Suppliers (%), 2012
Figure 5: Global Oil and Gas Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global Oil and Gas Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment by Media Channels: Global Oil and Gas Industry Suppliers (%), 2012
Figure 9: Global Oil and Gas Industry: Future Investment by Media Channels by Region (%), 2012
Figure 10: Global Oil and Gas Industry: Future Investment by Media Channels by Turnover (%), 2012
Figure 11: Global Oil and Gas Industry: Future Investment in Marketing and Sales (%), 2012
Figure 12: Global Oil and Gas Industry: Future Investment in Marketing and Sales by Region (%), 2012
Figure 13: Global Oil and Gas Industry: Future Investment in Marketing and Sales by Turnover (%), 2012