Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Intelligence


#116331

79pages

ICD Research

$ 1250

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Synopsis

  • Analysis of opinions drawn from leading medical devices industry executives.
  • Analysis on how marketing expenditure, business strategies and practices in the medical devices industry are set to change in 2012-2013.
  • Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.
Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading medical devices industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the medical devices industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of medical devices industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

  • The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.
  • The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy

  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
Table of Content

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Global Medical Devices Industry Suppliers Marketing Expenditure Activity

3.1 Annual Marketing Budgets: Global Medical Devices Industry Suppliers
3.1.1 Annual marketing budgets by suppliers
3.1.2 Annual marketing budgets by region
3.1.3 Annual marketing budgets by turnover
3.2 Global Medical Devices Industry: Planned Change in Marketing Expenditure Levels
3.2.1 Planned change in marketing expenditure levels by suppliers
3.2.2 Planned change in marketing expenditure levels by region
3.2.3 Planned change in marketing expenditure levels by company turnover
3.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
3.3 Global Medical Devices Industry: Future Investment in Media Channels
3.3.1 Future investment in media channels by suppliers
3.3.2 Future investment in media channels by region
3.3.3 Future investment in media channels by company turnover
3.4 Global Medical Devices Industry Suppliers Future Investment in Marketing and Sales
3.4.1 Planned investment in marketing and sales technologies by suppliers
3.4.2 Planned investment in marketing and sales technologies by region
3.4.3 Planned investment in marketing and sales technologies by turnover

4 Global Medical Devices Industry 2012: Marketing, Sales Behaviors and Strategies
4.1 Global Medical Devices Industry 2012: Key Marketing Aims of Suppliers
4.1.1 Key marketing aims of suppliers by region
4.1.2 Key marketing aims of suppliers by company turnover
4.1.3 Key marketing aims of suppliers by revenue growth expectations
4.2 Global Medical Devices Industry: Essential Amendments to Marketing Activities in 2012-2013
4.2.1 Amendments to marketing activities by suppliers
4.2.2 Amendments to marketing activities by region
4.2.3 Amendments to marketing activities by company turnover
4.3 Global Medical Devices Industry: Use of New Media for Business Prospects
4.3.1 Use of new media by suppliers
4.3.2 Use of new media by region
4.3.3 Use of new media by company turnover
4.4 Global Medical Devices Industry: Critical Factors for Choosing a Marketing Agency
4.4.1 Critical factors for choosing a marketing agency by region
4.4.2 Critical factors for choosing a marketing agency by turnover

5 Appendix
5.1 Global Medical Devices Full Survey Results
5.2 Methodology
5.3 Contact us
5.4 About ICD Research
5.5 Disclaimer

Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012
Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012
Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012
Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012
Table 11: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 12: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Table 13: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure: All Industries (%), 2012
Table 15: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012
Table 16: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012
Table 17: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Table 18: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012
Table 19: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Table 20: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Table 21: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Table 22: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Table 23: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Table 24: Global Medical Devices Industry Suppliers: Use of New Media by Region (%), 2012
Table 25: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Table 26: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 27: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Table 28: Critical Factors for Choosing a Marketing Agency by Company Turnover (% ), 2012
Table 29: Survey Results - Closed Questions

Figure 1: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012
Figure 4: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Figure 5: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Figure 6: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012
Figure 9: Global Medical Devices Industry: Future Investment in Media Channels by Region, 2012
Figure 10: Global Medical Devices Industry: Future Investment in Media Channels by Turnover, 2012
Figure 11: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012
Figure 12: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Figure 13: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012
Figure 14: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Figure 15: Global Medical Devices Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 16: Global Medical Devices Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 17: Global Medical Devices Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
Figure 18: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Figure 19: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Figure 20: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Figure 21: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Figure 22: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Figure 23: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2012
Figure 24: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Figure 25: Critical Factors for Choosing a Marketing Agency by Company Turnover (%), 2012