Attitudes towards Leisure Venue Catering - UK - June 2017


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Mintel

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UK consumers are taking part in leisure activities more frequently than in recent years. With the value of the pound being affected by Brexit venues should see further increases in both UK and overseas visitors. Catering facilities at these venues are in a prime position to take advantage of this.

Table of Content

OVERVIEW
What you need to know
Products covered in this Report

EXECUTIVE SUMMARY
The market
Growth of leisure activity participation
Figure 1: Participation in leisure activities, once a month or more, April 2016-April 2017
Consumer confidence and spending on leisure is strong
Brexit means a rise in staycations and foreign tourists
Companies and brands
Growing focus on food waste
Technology and apps help speed things up
Dietary preferences being catered for more
Cinemas continue to go premium
National Trust is the UK’s leading attraction
Merlin Entertainment venue partners with coffee brand
Tate Modern extension opens after redevelopment
TV exposure a hit for Chester Zoo
Bingo clubs and casino benefit from increased spend
Theatre attendance breaks records
Appetite for bowling continues to grow
The consumer
Usage of leisure venue catering is stable
Theatre visits and catering use up but cinemas not doing as well
Range can have a direct impact on visitation
Figure 2: Attitudes towards leisure venue catering, March 2017
Free water and meal deals are a must for leisure venues
Figure 3: Leisure venue catering enticements, March 2017
High prices the greatest turn-off
Venues likely to see more visits from London-based students
What we think

ISSUES AND INSIGHTS
What can leisure venue caterers learn from the wider foodservice industry?
The facts
The implications
How can leisure venue catering facilities utilise technology to increase usage?
The facts
The implications
What can leisure venues do to create more of an experience for diners?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Growth of leisure activity participation
Consumer confidence and spending on leisure is strong
Brexit means a rise in staycations and foreign tourists

MARKET DRIVERS
Growth of leisure activity participation
Figure 4: Participation in leisure activities, once a month or more, April 2016-April 2017
Consumer confidence and spending on leisure is strong
More young and old will aid leisure industry
Brexit means a rise in Staycations and foreign tourists

COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Growing focus on food waste
Technology and apps help speed things up
Dietary preferences being more catered for
Cinemas continue to go premium
National Trust is the UK’s leading attraction
Merlin Entertainment venue partners with coffee brand
Tate Modern extension opens
TV exposure a hit for Chester Zoo
Bingo clubs and casino benefit from increased spend
Theatre attendance breaks records
Appetite for bowling continues to grow

LAUNCH ACTIVITY AND INNOVATION
Growing focus on food waste
Late night events continue to appeal
Technology and apps help speed things up
Dining entering a new world
Dietary preferences being catered for more
Charity and social causes getting more attention
Pop-ups not just for the consumer

LEISURE VENUE SEGMENTS AND BRANDS
Cinemas
Figure 5: Cinema operators in the UK, by number of sites and screens, ranked by number of screens, October 2016
Visitor attractions
Figure 6: Leading attraction operators and organisations, by visitor numbers, 2013 - 2015
National Trust
Merlin Entertainment
Tate
Zoos
Figure 7: Visitor numbers of top zoos in UK, 2013-15
Bingo clubs and casinos
Figure 8: Top bingo brands in the UK, by outlet numbers, May 2017
Figure 9: Top Casino operators in the UK, by outlet numbers, May 2017
Nightclubs
Figure 10: Leading UK nightclub operators, by number of clubs, May 2017
Theatre
Figure 11: London theatre revenues and attendance figures, 2013-16
Tenpin bowling
Figure 12: Leading tenpin bowling operators, by number of sites and lanes, May 2017
Spectator sport venues
Figure 13: UK spectator sports attendances, by leading segments, 2014 and 2015
Music concerts
Selected catering operations

THE CONSUMER – WHAT YOU NEED TO KNOW
Usage of leisure venue catering is stable
Theatre visits and catering use up but cinemas not doing as well
Range can have a direct impact on visitation
Free water and meal deals are a must for leisure venues
High prices the greatest turn-off
Venues likely to see more visits from London-based students

LEISURE VENUE CATERING USAGE
Usage of leisure venue catering is stable
Figure 14: Types of leisure venues visited and use of catering, march 2017
Theatre visits and catering use up but cinemas not doing as well
Young males and parents most likely to use catering facilities

LEISURE VENUE CATERING PURCHASES
Brits most likely to buy both food and drink at family attractions
Figure 15: Food and drink purchases in leisure venues visited, march 2017

ATTITUDES TOWARDS LEISURE VENUE CATERING
Budgets remain top of mind when using catering facilities
Figure 16: Attitudes towards leisure venue catering, March 2017
Females and parents most savvy
Figure 17: Attitudes towards leisure venue catering, March 2017
Lengthy queues a big issue
Figure 18: Attitudes towards leisure venue catering, March 2017
Communicate sources to increase spend
Figure 19: Attitudes towards leisure venue catering, March 2017
Quality of food not widely praised but brands provide trust
Figure 20: Attitudes towards leisure venue catering, March 2017
Range can have a direct impact on visitation
Young males more concerned than most with food and drink options
Figure 21: Attitudes towards leisure venue catering, March 2017

LEISURE VENUE CATERING ENTICEMENTS
Free water and meal deals are a must for leisure venues
Figure 22: Leisure venue catering enticements, March 2017
Making more of off-peak hours
Set price bundles for parents and students
Parents and younger customers more interested in enticements
App for pre-ordering most suited to theme park and theatre goers
Figure 23: Attitudes towards leisure venue catering – CHAID – Tree output, March 2017

BARRIERS TO PURCHASING FOOD AND DRINK AT LEISURE VENUES
High prices the greatest turn-off
Long queues even more of a barrier to the time rich
Parents less put off than older generation
Figure 24: Barriers to purchase food and drink at leisure venues

FUTURE INTENTION TO VISIT LEISURE VENUES
Venues likely to see more visits from London-based students
Figure 25: Intentions to visit leisure venues and events over the next 12 months, March 2017

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

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