Petcare - UK - June 2017


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Mintel

$ 2583

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People indulge their pets, including them in celebrations, buying them gifts, stylish accessories and toys. Humanisation of pets is also extending to include fitness monitors that make sure the pet is getting the exercise it needs as well as performance accessories, such as cooling jackets, for active dogs. Plus, in the home, demand for stylish pet beds and houses is growing, as people want their pet accessories to fit with their décor. But today’s time-pressed consumers also want convenience and this is driving demand for automated accessories that can feed or entertain a pet left alone.

Table of Content

OVERVIEW
What you need to know
Products covered in this Report

EXECUTIVE SUMMARY
The market
Consumer spending to grow by 15% between 2017-22
Figure 1: Consumer spending on petcare, 2012-22
Diverse market with wide range of products
Figure 2: Market for petcare and accessories, by segment, 2017 (est)
Stable population of pets in the UK
Companies and brands
Pets at Home captures 44% share of petcare
Figure 3: Distribution of pet accessories, by retailer, 2017 (est)
Huge array of petcare brands
Human traits shape petcare innovation
The consumer
Figure 4: Pet accessory purchases, April 2017
34% spent £1-20 in the last month
Figure 5: Spend on pet accessories in the last month, April 2017
41% bought pet accessories online
Figure 6: In-store or online purchasing for pet accessories, April 2017
Pets at Home attracts 52% of purchasers
Figure 7: Retailers used for pet accessories, April 2017
Wide choice and cheapest prices attract shoppers
Figure 8: Factors influencing choice of retailer for pet accessories, April 2017
56% agree that pets appreciate new accessories
Figure 9: Attitudes regarding pet accessories, April 2017
What we think

ISSUES AND INSIGHTS
How much will online shopping for pet accessories grow in the next five years?
The facts
The implications
Are consumers buying into technical products for their pets?
The facts
The implications
Is there scope in petcare retailing for another major pet specialist?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Treating pets as part of the family drives market growth
Positive outlook for petcare
Diverse market with six main elements
Pet ownership remains steady
Diverse range of retailers in the petcare market

MARKET SIZE AND FORECAST
Positive outlook for pet accessories
Figure 10: Consumer spend on petcare, 2012-22
Flat market conditions once inflation is removed
Figure 11: Consumer spend on petcare accessories, 2012-22
Forecast methodology

MARKET SEGMENTATION
Diverse market with wide range of products
Figure 12: Market for petcare and accessories, by segment, 2017 (est)
More style and bigger sizes for pet beds and cages
Figure 13: Market for pet beds and housing, by segment, 2017 (est)
Innovative products and automation for feeding pets
Sundries dominated by cat litter
Figure 14: Market for pet sundries, by segment, 2017 (est)
Stylish clothes, collars, leads and harnesses
Figure 15: Market for apparel, collars and leads, by segment, 2017 (est)
Low cost imports drive volume for toys
Mental stimulation for pets
Cat scratching posts enjoy style innovation
Figure 16: Market for dog and cat toys, by segment, 2017 (est)
Fish keeping an absorbing hobby
Pet health
Flea and worm treatments boosted by OTC products
Awareness of dental care growing
Supplements £37 million
Toiletries
Figure 17: Market for pet healthcare, by segment, 2017 (est)

MARKET DRIVERS
Pet population in the UK
Figure 18: Household ownership of pets, 2017
Private renters less likely to own pets
Figure 19: Dog and cat ownership, by household tenure, April 2017
Pets are part of the family

CHANNELS TO MARKET
Diverse range of retailers in the petcare market
Figure 20: Distribution of pet accessories, by retailer, 2017 (est)
New store openings are the engine for growth at Pets at Home
Different customer journeys for commodity, impulse and considered purchases
Distribution trends show gains by Pets and Home and Pureplay retailers
Figure 21: Distribution of pet accessories, by retailer, 2013-16 (est)

COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Pets at Home is 10 times larger than its closest rival
Superstore operators experimenting with high street alternatives
Pet Supermarket is the largest online specialist
Pets at Home is the most profitable business
Huge array of petcare brands
Human traits shape petcare innovation
Automation and technical developments emerging in the pet market
Tapping into emotions

COMPANIES AND BRANDS
Retailers
Pet specialists dominated by Pets at Home
Pet Supermarket is the largest online pureplay
Figure 22: Pet retailers, turnover (excl VAT), 2011/12-2016/17
Poor levels of profitability for online sellers
Figure 23: Pet retailers, operating profit, 2011/12-2016/17
Pets at Home is a high margin business
Figure 24: Pet retailers, operating margin, 2011/12-2016/17
Most chains have added to store numbers
Figure 25: Pet retailers, store numbers, 2011/12-2016/17
Pets at Home generates the highest sales per outlet
Figure 26: Pet retailers, sales per store, 2011/12-2016/17
Suppliers and brands
Fragmented market place
Healthcare brands
Figure 27: Examples of healthcare companies and brands, 2017
Brands of pet products
Figure 28: Examples of pet product brands, 2017

COMPETITIVE STRATEGIES
Pets at Home is the dominant multiple
Added services are driving growth for Pets at Home
Figure 29: Pets at Home, product mix, by value, 2016-17
New store formats for Pets at Home
Figure 30: Barkers, pet accessories display, 2017
Grocers focus on foods and treats
Bargain retailing continues to grow
Figure 31: The Pet Hut, 2017
Emergence of online specialists

LAUNCH ACTIVITY AND INNOVATION
Catering for the needs of dogs on the go
Figure 32: Ruffwear cooling range, 2017
More automatic feeders and toys for pets
Figure 33: Petsafe automated litter box, 2017
Now dogs and cats can enjoy a tipple
Figure 34: Wine for cats and dogs, 2017
Chiming with owners on an emotional level
Figure 35: Toiletries by House of Paws, 2017
Beauty products for dogs
Figure 36: Toiletries by Animology, 2017
Chews for dogs ‘with a sweet tooth’
Figure 37: Human flavours in dog chews, 2017
Eco friendly petcare
Figure 38: Earthy Pawz, Wooden dog toy, 2017
Pets made welcome in holiday accommodation
A dog ‘hub’ that occupies and trains your dog while you are away
Figure 39: CleverPet wi-fi connected hub, 2017
Amazon new pet bundle

ADVERTISING AND MARKETING ACTIVITY
Low level of advertising spend
Figure 40: Total above-the-line, online display and direct mail advertising expenditure on petcare, 2012-16
Figure 41: Main monitored advertising spend on petcare, by advertiser, 2012-16
Television accounts for 42%
Figure 42: Main monitored advertising spend on petcare, by media type, 2016
Nielsen Ad Intel coverage

THE CONSUMER – WHAT YOU NEED TO KNOW
Play things top the list of pet product purchases
£43 spent on average in the last month
41% of shoppers bought things online
Pets at Home is widely used
Cheaper prices and wide range dominate factors in choice of store
Pets appreciate new things
Keeping up with style trends
Pet technology is becoming popular

PURCHASES OF PET ACCESSORIES
84% of pet owners bought accessories
Figure 43: Pet accessory purchases, April 2017
SPEND ON PET ACCESSORIES
£43 spent each month
Figure 44: Spend on pet accessories in the last month, April 2017

IN-STORE OR ONLINE PURCHASING FOR PET ACCESSORIES
Online shopping especially prevalent in London
Figure 45: In-store or online purchasing for pet accessories, April 2017
Higher spenders tend to have bought more online

RETAILERS USED FOR PET ACCESSORIES
Pets at Home attracts over half of shoppers
Figure 46: Retailers used for pet accessories, April 2017

FACTORS INFLUENCING CHOICE OF RETAILER FOR PET ACCESSORIES
Consumers want a wide choice and cheaper prices
Expert staff appeals to high income shoppers
Loyalty points count
Take the dog shopping
Convenient parking
Figure 47: Factors influencing choice of retailer for pet accessories, April 2017

ATTITUDES REGARDING PET ACCESSORIES
People like to buy things for their pets
Keeping up with style trends
Pet technology is becoming popular
Figure 48: Attitudes regarding pet accessories, April 2017
Three main types of pet owner
Figure 49: Typologies, by attitude to pet accessories, April 2017

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

APPENDIX – MARKET SIZE AND FORECAST
Forecasts by segment
Figure 50: Consumer spending on pet accessories, 2012-22
Figure 51: Consumer spending on pet health, 2012-22
Forecast methodology

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