Ice Cream - China - June 2017


#1206148

N/A

Mintel

$ 3990

In Stock

The challenges from non-retail channels urge ice cream manufacturers to bring more excitement, by emphasising naturalness and authenticity. In the meantime, consumers are still looking for indulgence, which should not be compromised. There is scope for ice cream as a mood food with a premium price, to sooth the stressful lives of the young generation.