Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the India beverage market.
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator.
What is the current market landscape and what is changing?
Adverse economic indicators of unemployment, government expenditure, excise taxes, fuel and retail prices and a weak rupee conspire to weaken confidence in sustainable growth.
Family sized PET is gaining share from ref glass in both on the go and home consumption of soft drinks.
Coca-Cola focused on increasing filling capacity for new products whilst PepsiCos capacity rationalisation might constrain growth of existing lines. Capacity expansions are noted by Darbur for Real juice and nectars, Bisleri in bulk/HOD water and Manpasand Foods in still drinks.
What are the key drivers behind recent market changes?
Coca-Cola gained share from PepsiCo in cola flavor carbonate segment as a result of high profile marketing activity. Both Coca-Cola and PepsiCo achieved good growth in lemon-lime. A fall in mango pulp price helped still drinks to healthy growth where mango flavor dominates.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the India beverage industry and want more detail and analysis on this data. Canadeans India Quarterly Beverage Tracker report is ideal for benchmarking total market vs. retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q1 2012 vs. Q1 2011, together with 2011 actual volumes, 2012 forecast volumes and projected growth.
- An economic mood indicator, completed by Canadeans local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.
- Key highlights of the last quarters commercial beverage performance are identified and the key market drivers examined.
- Volumes for Q1 2012 vs. Q1 2011, full year 2011, moving annual totals (MAT) and 2012 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavors.