Supplier Marketing Spend Activity in the Packaging Industry - 2012-2013: Survey Brief


#125338

48pages

Canadean

$ 700

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Analysis of opinions drawn from leading packaging industry executives. Provides data on the current size of the marketing and advertising budgets of supplier companies in the packagings industry.

Provides insight into the marketing behaviors of the global packaging industry and market competition for supplier companies.

Summary

This report is the result of an extensive survey drawn from Canadeans exclusive panel of leading packaging industry executives. It analyzes how spending activities of the suppliers are set to change in the packaging industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope

  • The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

ReasonsToBuy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.
Table of Content

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Packaging Industry Suppliers: Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Packaging Industry Suppliers
2.1.1 Annual marketing budgets by suppliers
2.1.2 Annual marketing budgets by region
2.1.3 Annual marketing budgets by company turnover
2.2 Global Packaging Industry: Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure: cross-industry comparison
2.3 Global Packaging Industry: Future Investment in Media Channels
2.3.1 Future investment in media channels by region
2.3.2 Planned change in marketing spend by company turnover
2.4 Global Packaging Industry Suppliers: Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by region
2.4.3 Planned investment in marketing and sales technologies by company turnover

3 Appendix
3.1 Global Packaging Industry Full Survey Results
3.2 About Canadean
3.3 Disclaimer

Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012
Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012
Table 7: Global Packaging suppliers Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012
Table 12: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure: Cross-Industry Comparison (%) 2012
Table 15: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
Table 16: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Table 17: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Region (%), 2012
Table 18: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012
Table 19: Survey Results - Closed Questions

Figure 1: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012
Figure 5: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Global Packaging Industry: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
Figure 9: Global Packaging Industry: Future Investment in Media Channels by Region (%), 2012
Figure 10: Global Packaging Industry: Future Investment in Media Channels by Turnover (% ), 2012
Figure 11: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Figure 12: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012