CEO Opinions on Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Industry in 20122013: Survey Intelligence


#125843

47pages

Timetric

$ 700

In Stock


Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives. The opinions and forward looking statements of 84 C-level industry executives have been captured in our in-depth survey
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
  • The report covers data and analysis on construction industry supplier marketing spend activity, marketing and sales behaviors and strategies in 2012 in the global construction industry
  • Key topics covered include construction industry supplier marketing spend activity, annual marketing budgets, planned change in marketing expenditure levels, future investment in media channels, suppliers' future investment in marketing and sales technology, marketing and sales behaviors and strategies in 2012, key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 20122013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Summary

CEO Opinions on Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Construction Industry in 20122013: Survey Intelligence is a new report by Timetric that analyzes C-level executives responses to understand how business strategies and practices are set to change in 20122013. This report gives you access to the construction industry supplier marketing expenditure, marketing and sales behaviors and strategies in 2012. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by company type and sizes.

Scope

The report features the opinions of global construction industry respondents related to the following:

  • Construction industry supplier marketing spend activity
  • Annual marketing budgets: construction industry suppliers
  • Planned change in marketing expenditure levels
  • Future investment in media channels
  • Suppliers' future investment in marketing and sales technology
  • Marketing and sales behaviors and strategies in 2012
  • Key marketing objectives of suppliers for 2012
  • Essential amendments to marketing activities in 20122013
  • Best uses of new media for business prospects
  • Critical success factors for choosing a marketing agency

Reasons To Buy

Provides insights into the global construction industry's spending activities and marketing behavior

Key Highlights

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