European Construction Supplier Industry Outlook Survey 20122013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Construction Industry


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102pages

Timetric

$ 995

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Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives from Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 37% represent director and C-level respondents.
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
  • The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across countries in Europe.
  • The report covers data and analysis on supplier media budgets, marketing and sales strategies and business practices.
  • Key topics covered include construction industry media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, economic outlook and business confidence.
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
  • The report examines current practices and provides future expectations over the next 1224 months.
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.

Summary

European Construction Supplier Industry Outlook Survey 20122013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Construction Industry is a new report by Timetric that analyzes how European construction industry supplier media spend, marketing and sales strategies and business practices are set to change in 20122013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers in Europe. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by company type and size.

Scope

The report features the opinions of European construction industry respondents related to the following:

  • Revenue growth and future developments in business structure
  • Merger and acquisition activity
  • Capital expenditure and change in staff recruitment activity
  • Key regions of growth
  • Key industry threats and opportunities
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of construction industry buyers and suppliers.
  • Project how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry.

Key Highlights

  • China, Russia and Brazil are estimated to be the fastest growing regions among developing countries for the European construction industry. The relatively lower levels of public debt in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.
  • A total of 59% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 13% looking to decrease it.
  • Overall, in the process of choosing marketing agencies, the ability of the agency to provide strategic and tactical consulting is considered the most important factor by 35% of respondents from European construction industry suppliers.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Europe Construction Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Construction Industry Dynamics
3.1 Revenue Growth Expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by company turnover
3.2 Future Developments in Business Structure
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.3 Capital Expenditure Expectations
3.3.1 Capital expenditure expectations by buyers
3.3.2 Capital expenditure expectations by suppliers
3.3.3 Capital expenditure expectations by company turnover
3.4 Planned Change in Staff Recruitment
3.4.1 Planned change in staff recruitment by company type
3.4.2 Planned change in staff recruitment by company turnover
3.5 Merger and Acquisition Activity Expectations
3.5.1 M&A activity expectations of buyers
3.5.2 M&A activity expectations of suppliers
3.5.3 M&A activity expectations by company turnover

4 Construction Industry Growth Outlook
4.1 Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by company turnover
4.2 Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by buyers
4.2.2 Growth expectations in developed markets by suppliers
4.2.3 Growth expectations in developed markets by company turnover

5 Threats and Opportunities for the Construction Industry
5.1 Leading Business Concerns in 20122013
5.1.1 Leading business concerns by company type
5.1.2 Leading business concerns by company turnover
5.2 Key Supplier Actions to Maintain and Secure Business from Buyers
5.2.1 Actions to maintain and secure business from buyers by company type
5.2.2 Actions to maintain and secure business from buyers by company turnover
5.3 Key Variations in Operating Costs
5.3.1 Key variations in buyers operating costs
5.3.2 Key variations in suppliers operating costs
5.3.3 Key variations in operating costs by company turnover
5.4 Impact of Costs on Product Pricing

6 Construction Industry Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets: Construction Industry Suppliers
6.1.1 Annual marketing budgets by supplier responses
6.1.2 Annual marketing budgets by company turnover
6.2 Planned Changes in Marketing Expenditure
6.2.1 Planned changes in marketing expenditure by suppliers
6.2.2 Planned change in marketing expenditure levels by company turnover
6.3 Future Investment in Media Channels
6.3.1 Future investment in media channels by suppliers
6.3.2 Future investment in media channels by company turnover
6.4 Suppliers' Future Investment in Marketing and Sales Technology
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by company turnover

7 Marketing and Sales Behaviors and Strategies in 2012
7.1 Key Marketing Objectives of Suppliers for 2012
7.1.1 Key marketing objectives by suppliers
7.1.2 Key marketing objectives by company turnover
7.2 Essential Amendments to Marketing Activities in 20122013
7.2.1 Amendments to marketing activities by suppliers
7.2.2 Amendments to marketing activities by company turnover
7.3 Best Uses of New Media for Business Prospects
7.3.1 Best uses of new media by suppliers
7.3.2 Best uses of new media by company turnover
7.4 Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by suppliers
7.4.2 Critical success factors by company turnover

8 Appendix
8.1 Full Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 Disclaimer

Table 1: Europe Construction Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role (%), 2012
Table 3: Buyer Respondents by Company Turnover (%), 2012
Table 4: Supplier Respondents by Job Role (%), 2012
Table 5: Buyer Respondents by Company Turnover (%), 2012
Table 6: Revenue Growth Optimism Expectations (%), 2012
Table 7: Revenue Growth Optimism by Company Type (%), 2012
Table 8: Revenue Growth Optimism by Company Turnover (%), 2012
Table 9: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2012
Table 10: Key Expected Changes in Business Structure of Construction Industry Suppliers (%), 2012
Table 11: Capital Expenditure Expectations of Construction Contractors and Developers (%), 2012
Table 12: Capital Expenditure Expectations of Construction Industry Suppliers (%), 2012
Table 13: Capital Expenditure Expectations by Company Turnover (%), 2012
Table 14: Planned Change in Staff Recruitment (%), 2012
Table 15: Planned Change in Staff Recruitment by Company Turnover (%), 2012
Table 16: Merger and Acquisition Activity Expectations of Construction Contractors and Developers (%), 2012
Table 17: Merger and Acquisition Activity Expectations of Construction Industry Suppliers (%), 2012
Table 18: Merger and Acquisition Activity Expectations by Company Turnover (%), 2012
Table 19: Demand in Emerging Markets by Construction Contractors and Developers (%), 2012
Table 20: Demand in Emerging Markets by Construction Industry Suppliers (%), 2012
Table 21: Growth Expectations in Developed Markets by Construction Contractors and Developers (%), 2012
Table 22: Growth Expectations in Developed Markets by Construction Industry Suppliers (%), 2012
Table 23: Leading Business Concerns in the European Construction Industry (%), 20122013
Table 24: Leading Business Concerns by Company Type (%), 20122013
Table 25: Leading Business Concerns by Company Turnover (%), 20122013
Table 26: Actions to Maintain and Secure Business by Buyer and Supplier Responses (%), 2012
Table 27: Actions to Maintain and Secure Business by Company Turnover (%), 2012
Table 28: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2012
Table 29: Key Variations in Operational Costs of Construction Industry Suppliers (%), 2012
Table 30: Key Variations in Operational Costs by Company Turnover (%), 2012
Table 31: Impact of Changing Costs on Product Pricing (%), 2012
Table 32: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Table 33: Annual Marketing Budgets by Company Turnover (%), 2012
Table 34: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%) , 2012
Table 35: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 36: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Table 37: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Table 38: Planned Investment in Marketing and Sales Technologies by Turnover (%), 2012
Table 39: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Table 40: Amendments to Marketing Activities by Suppliers (%), 20122013
Table 41: Amendments to Marketing Activities by Company Turnover (%), 20122013
Table 42: Best Uses of New Media by Suppliers (%), 2012
Table 43: Best Uses of New Media by Company Turnover (%), 2012
Table 44: Critical Success Factors: Construction Industry Suppliers (%), 2012
Table 45: Critical Success Factors by Company Turnover (%), 2012
Table 46: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012

Figure 1: Revenue Growth Optimism Expectations (%), 2012
Figure 2: Revenue Growth Optimism by Company Type (%), 2012
Figure 3: Revenue Growth Optimism by Company Turnover (%), 2012
Figure 4: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2012
Figure 5: Key Expected Changes in Business Structure of Construction Industry Suppliers (%), 2012
Figure 6: Capital Expenditure Expectations of Construction Contractors and Developers (%), 2012
Figure 7: Capital Expenditure Expectations by Construction Industry Suppliers (%), 2012
Figure 8: Capital Expenditure Expectations by Company Turnover (%), 2012
Figure 9: Planned Change in Staff Recruitment (%), 2012
Figure 10: Planned Change in Staff Recruitment by Company Turnover (%), 2012
Figure 11: Merger and Acquisition Activity Expectations of Construction Contractors and Developers (%), 2012
Figure 12: Merger and Acquisition Activity Expectations of Construction Industry Suppliers (%), 2012
Figure 13: Merger and Acquisition Activity Expectations by Company Turnover (%), 2012
Figure 14: Five Leading Emerging Markets in the Global Construction Industry (%),
Figure 15: Demand in Emerging Markets by Construction Contractors and Developers (%), 2012
Figure 16: Demand in Emerging Markets by Construction Industry Suppliers (%), 2012
Figure 17: Demand in Emerging Markets by Company Turnover (% \'Increase\' Responses), 2012
Figure 18: Five Leading Developed Markets in the Global Construction Industry (%), 2012
Figure 19: Growth Expectations in Developed Markets by Construction Contractors and Developers (%), 2012
Figure 20: Growth Expectations in Developed Markets by Construction Industry Suppliers (%), 2012
Figure 21: Growth Expectations in Developed Markets by Company Turnover (% \'Increase\' Responses), 2012
Figure 22: Five Leading Business Concerns in the Global Construction Industry, 20122013
Figure 23: Leading Business Concerns in the European Construction Industry (%), 20122013
Figure 24: Leading Business Concerns by Company Type (%), 20122013
Figure 25: Actions to Maintain and Secure Business by Buyer and Supplier Responses (%), 2012
Figure 26: Actions to Maintain and Secure Business by Company Turnover (%), 2012
Figure 27: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2012
Figure 28: Key Variations in Operational Costs of Construction Industry Suppliers (%), 2012 (%), 2012
Figure 29: Key Variations in Operational Costs by Company Turnover (%), 2012
Figure 30: Impact of Changing Costs on Product Pricing(%), 2012
Figure 31: Annual Marketing Budgets: Construction Industry Suppliers (%),2012
Figure 32: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 33: Planned Change in Marketing Expenditure: Construction Industry Suppliers (%) , 2012
Figure 34: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 35: Future Investment by Media Channels: Construction Industry Suppliers (%), 2012
Figure 36: Future Investment in Media Channels by Company Turnover (% Increase Responses), 2012
Figure 37: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012
Figure 38: Key Marketing Objectives: Construction Industry Suppliers (%), 2012
Figure 39: Key Marketing Objectives by Company Turnover (%), 2012
Figure 40: Amendments to Marketing Activities by Suppliers (%), 20122013
Figure 41: Best Uses of New Media by Suppliers (%), 2012
Figure 42: Critical Success Factors: Construction Industry Suppliers (%), 2012