Airport Retail Trends in Europe, 2012-2013


#130596

165pages

Canadean

$ 2000

In Stock


Product Synopsis

Airport Retail Trends in Europe, 20122013 is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 20122013. Furthermore, this report not only provides a comprehensive overview of customer visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by respondents at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important customer concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadeans exclusive panel of European respondents. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 20122013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

What is the current market landscape and what is changing?

The average expenditure of European travelers per visit to duty-free and duty paid airport retail outlets is US$76 and US$51 respectively.

What are the key drivers behind recent market changes?

Competitive prices, renowned brands at discounted prices, and last minute gifts as the most important motivational factors of purchases at airport retail stores.

What makes this report unique and essential to read?

Airport Retail Trends in Europe, 20122013 is a new report by Canadean that analyzes consumer trends in airport retail and explores how opportunities and demand are set to change in 20122013. Furthermore, this report provides a comprehensive overview of consumer visits and time spent at airports retail stores in 2012 and reveals the average consumer expenditure at airport retail outlets, and also identifies average consumer expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchases, and the frequency of utilization of the shop and collect facility. In addition, this chapter outlines the key products which occupy the most airport retail space, and the survey analyzes the most popular products purchased by the consumers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important consumer concerns for purchasing at duty-free outlets. This report not only grants access to the opinions and behaviors of consumer respondents, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Features and Benefits

Project trends

Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall.

Spend activity

Reveals the average expenditure of European respondents per visit to duty-free and duty paid airport retail outlets.

Uncover challenges

Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.

Perceive growth outlook of pre-planned and impulsive buying behaviors

Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.

Identify key product categories at airport retail outlets 

Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.

Key Market Issues

  • In total, 46% of purchases at duty-free airport retail stores were pre-planned, while 54% of purchases were impulsive
  • Overall, European travelers declared that 46% of their purchases at duty-free airport retail stores were pre-planned, while 54% of purchases were impulsive in the last six months.
  • 56% of overall purchases made at duty paid airport retail outlets are impulsive
  • In total, 56% of their overall purchases made at duty paid airport retail outlets turned out to be impulsive, whereas the remaining 44% constituted pre-planned purchases in 2012.
  • Food, beverages and tobacco, perfumes, cosmetics and personal care and apparel, accessories and luxury goods were the leading product categories
  • European respondents identified food, beverages and tobacco, perfumes, cosmetics and personal care and apparel, accessories and luxury goods as the leading product categories that occupy the most airport retail space.
  • Perfumes, cosmetics and personal care, alcoholic beverages, jewelry, watches and accessories and tobacco
  • Respondents purchased perfumes, cosmetics and personal care, alcoholic beverages, jewelry, watches and accessories and tobacco products more from duty-free airport retail shops in the last six months.
  • Printed media, stationery and cards, and food and non-alcoholic beverages were the key products purchased from duty paid shops
  • In total, 75%, 66%, and 65% of European respondents identified printed media, stationery and cards, and food and non-alcoholic beverages respectively as key products purchased from duty paid shops.
Key Highlights

  • More time spent at duty-free airport retail outlets than at duty paid outlets
  • According to calculations, the average time spent by a customer at duty-free airport retail outlets is 23 min, as compared with 19 minutes at duty paid outlets.
  • The average expenditure on food and beverages per visit to airport outlets is US$14
  • Overall, 27% of respondents spend between US$11US$15 per visit on food and beverages, while 24% spend US$16US$20.
  • In total, 8% of respondents used shop and collect facility at airport retail stores
  • In total, 8% of respondents used the shop and collect facility at airport retail stores within the last six months.
  • Respondents assign more significance to brand selection during the purchase of products from airport retail outlets
  • Art and craft, food and non-alcoholic beverage, and stationery and cards are the most important within the domestic brand category, while consumer electronics, perfumes, cosmetics and personal care, and tobacco are significant within the global brands category.

Key activities that optimize business of airport retailers

Promoting price advantages over city-center retailers and adapting offers to passenger profiles are key activities that optimize the business of airport retailers, as identified by 74% and 40% of respondents respectively.